Category: Shopping

Ten years ago, Amazon’s team wondered what shopping would look like if people could walk into a store and grab whatever they want and just go? What if someone could weave the most advanced machine learning and computer vision, AI into the very fabric of the store so customers don't have to wait in line. No line, no registers, and no checkouts. This was the idea behind the creation of Amazon Go. Amazon bought the online shopping trends and as it continued to grow, it brought innovation and ideas to add the essence of technology to improve shopping experiences. In 2016, Amazon introduced its new and advanced shopping technology, a system that leverages cutting-edge technology to a greater extent. Anything people pick up from the store is automatically added to their virtual cart. The Pioneer Of New Retail-Amazon Go The MVP of the future retail was invented by Amazon and this whole idea seemed to be terrifying for the brick-and-mortar stores. Amazon is innovating the future of retail and it has somehow introduced Amazon Go. In the past couple of years, Amazon has made some usual moves. Being a giant e-commerce brand that has introduced anything and everything from groceries to entertainment. Previously, this traditional shopping store was blinking but now the eyes are not blinking but staring. Previously, Amazon has hugely invested in Amazon prime and fresh, whose users are enjoying using shopping-saving coupons to enjoy ordering and purchasing things they want at reasonable prices. Amazon Go, a technologically immersed retail store concept was introduced in early 2018 in Seattle. This innovative retail store provides a seamless experience to customers because it is the most comfortable shopping experience compared to others. Just a Walkout Store Amazon is becoming smarter and smarter every day. Other than introducing promo codes and attracting people through Amazon Daily Deals, it is working on improving its in-store experience. According to the data, more than 91% of the US customers spending are found on physical store and people there prefer to go and buy whatever they want. Recently, size of the online retail is around 409.2 billion dollars and offline retail is 4.5 trillion dollars. The Amazon Go store is a new kind of store that does not require any checkout and is cashier-less. It started with a small store of 1800 sq. feet space that grew into a big store that people love to visit. Customers visiting Amazon Go don't need to wait in long queues, all they have to do is download the application on their iOs and Android and enter the store after scanning the code. Customers enter, pick the product they want and just leave the store. The application is directly linked to the app, so whatever the customer chooses is added to the virtual cart, and billing is done through an Amazon account. Types of Amazon Go Stores In the US, currently, there are two types of Amazon Go stores operating. These are: 1. Amazon Go (that serves all sorts of eatable, lunch, and breakfast) 2. Amazon Go Grocery (containing household essentials, dinner, and ready-made food products) A similar kind of store is also opened in London famous as Amazon Fresh. As most of amazon's shopping works on online discount codes that convince people to try the product by saving money. The mechanism and innovation behind these stores are the self-driving cars technology i.e., deep learning, computer vision, and AI. With the help of these technologies, it is analyzed that the products are picked up and returned to the shelves or people have added them on their visual carts. Once the customer leaves the store, they are billed through their amazon account and sent a receipt. Impact Of Amazon Go On Retail Industry Amazon Go is eye-catching and striking for the customers where all they need to go, pick, and come out. This concept of retail stores is bringing a huge revolution and change in the retail industry. How does it bring improvement in the retail industry? • By making customers' experience pleasant and quick. • Operational efficiency • Actionable and meaningful technologies • Connection with other services of Amazon No more long queues at stores. As people just need to pick the product and leave, there are no waiting lines for payment. It is making the shopping experience more pleasant and increasing accessibility. Just like with a few clicks you avail amazon’s daily deals; you can buy products and easily pay through your phone. Amazon is bringing a change in the traditional retail market. Where premium experiences and discounts are given more importance. It also demonstrates that the buyer's needs must be given priority and the concept of Amazon Go shows the significance of integration. 3 W’s Of Shopping There is a lot traditional retailers can learn from Amazon. it follows the principle of three W's i.e., wherever, whenever, and whatever. And the innovations they have introduced have disrupted the retail industry. We have seen the era of POS machines, self-service machinery at a grocery store for more feasibility but the future will bring more stores where paying physically will no more be a part of retail stores. There are a few things that other retailers need to understand if they are trying to compete with Amazon. • Learning to cover the needs of customers round the clock. • Taking customer loyalty to next level. • Using customer-driven strategies for brand building. • Integration of retail technology for increasing retail sales. Final Words Amazon is hell-bent on taking initiatives that are not only profitable immediately but can help the company positively in the long run. Further, their major focus is on adding to Amazon's ecosystem and making use of the e-commerce platform to the full extent. Just like now, Amazon Go will be increasing its coverage in major countries and cities. If Amazon Go continues to expand along with the integration of technology, it is expected that these new retail stores will take over the brick-and-mortar stores. No doubt “Amazon Go” is the latest manifestation of philosophy.