Digital marketing is taking up a huge role in this modern era. Business owners are taking their business online due to all the benefits that digital marketing offers. They build websites to reach out to people and promote their business digitally. But getting traffic to websites is not as easy as it looks. Therefore, if you have a website and you are struggling with traffic, then an SEO expert can help you here.
An SEO or search engine optimization expert helps to test, analyze and change a website for search engines. They help to optimize a website in order to gain traffic and subsequently rank higher in the search results on major search engines such as Google and Bing. An SEO expert offers page optimization across a website to make sure search results are relevant.
They also help to create a positive user experience, lead volume and brand awareness. An SEO expert is not so different from any other digital marketing or a traditional marketing expert who is ultimately trying to generate more leads and sales for the company they are working for.
An SEO expert conducts keyword research and leverages SEO tools, such as Google Analytics. This helps to increase the visibility of any website on Google, and this has major benefits for any company. Some SEO experts might also work closely with other members of a marketing team to develop new initiatives or manage social media accounts better to boost traffic and user engagement.
Job responsibilities of an SEO expert
The job responsibilities of an SEO expert vary depending on whether someone is working for a digital marketing agency, the digital marketing department of any company or freelance. But they all have major job responsibilities and include most of the following.
- Develop strategies to optimize the website of any company to increase the search engine results rankings.
- Execute tests, collect and analyze data and results, and identify insights and trends to achieve maximum return on investment when conducting paid search campaigns.
- Manage expenses of SEO campaigns, maintain a budget, estimate monthly costs and reconcile differences.
- Collaborate closely with the web development team to ensure best practices of SEO are followed throughout website content.
- Work with marketing and editorial teams to drive SEO in content marketing and creation.
- Take responsibility for page optimization
- Perform keyword research, discovery, and optimization for new SEO keywords to use on the company website and marketing materials
- Create and execute link building strategy for any content
- Demonstrate improvement in marketing efforts after determining measurable goals
- Monitor daily performance with SEO tools to understand SEO strategy performance
- Write engaging, high-quality content for the website that includes blog posts and page descriptions to improve search results.
Skills needed for an SEO expert
In order to thrive in the world of digital marketing, SEO experts should possess some skills. Skills such as good communication will help any SEO expert to be successful in their career. They will work with a wide variety of departments such as customer service, web development, analytics and more. They should be able to make them understand the changes that are needed to boost SEO and gain traffic with their communication skills.
Also, they should have ample knowledge about marketing. They must have knowledge about how to pick the targeted audiences, social media landscape, web design and development, and viral marketing strategies. They should also know overall business goals to drive brand awareness and conversions. Also, they should have knowledge about creating content that will be engaging to the target audiences and pleasing to the Google algorithm.
Therefore, these are some details that will help you to know about an SEO expert.
