Having the right eCommerce services provider is critical to your outdoor product business’s long-term success–and that’s not an understatement. In fact, it’s gone beyond something you may have wanted to do, to what you have to do if you want to stay competitive.
The number of manufacturers selling directly to consumers is expected to grow 71% this year, indicating that 3 out of every 5 manufacturers will be sold directly by the end of 2024. While Amazon seems like the obvious choice for any eCommerce strategy, more than half (55 %) of shoppers prefer to shop directly with brand manufacturers over retailers, according to
These statistics indicate a clear trend from customers towards buying direct from brands and should not be ignored. For successful results, it is important that outdoor product brands implement an eCommerce ecosystem approach that supports their retail partners while allowing them to sell their products how consumers prefer purchasing them. Additionally, technology must be implemented carefully in order not only to support but also to scale with growth in demand. As The E-commerce Marketers Guide to Scaling Technology book produced by BigCommerce and Hubspot puts it: “You must be able to implement technology that will ensure it can scale with your growth aspirations quickly and easily.” By doing so, outdoor product brands can build relationships with both consumers and retailers alike through effective strategies involving eCommerce services–ultimately improving customer satisfaction and driving revenue for the future.
Where Do You Stand with Your eCommerce? Ask These Questions.
If you’re a brand in the outdoor industry, it can be difficult to illustrate where your eCommerce presence stands–and this is true regardless of how long you have been trading. Knowing where you are today and what areas need improvement for tomorrow are essential goals to ensure success and growth.
To determine where your eCommerce presence is today and where it should go, use this list of questions to assist you in your analysis:
– Are your retailers carrying all of your product SKUs?
– Have your retailers properly trained their sales staff on your products?
– Can your retailers be easily located when customers are searching for a local place to go see your products?
What Type of eCommerce Platform Should I Have?
Today’s buying preferences require an approach that is comprehensive and integrated across channels – one which allows you to effectively compete in the omnichannel world, a world where consumers buy from brick-and-mortar retailers, clicks-and-brick retailers, e-tailers such as Amazon, Moosejaw, Sierra Trading Post and proprietary stores online. According to OuterBox, building your eCommerce site is no different from building your regular website: you need to build it with your customers in mind. This means asking yourself questions like: who are they?; what are they looking for?; how can you provide them a solution or product that they want?
Finding the right platform for your business includes understanding your market, and researching available shopping cart solutions and requirements unique to your industry. Considering 1 in 4 shoppers will abandon their cart if the checkout process takes more than 15 minutes, setting up a smooth flow of payments and browsing through checkout must be automatic and seamless. Additionally investing in payment options customers prefer will maximize sales conversions on the
Keeping shopping trends at top of mind while researching solutions tailored to target markets will create the perfect formula for sustained success with an omnichannel eCommerce platform.
desktop web, mobile web and natively installed apps.
eCommerce Solutions for Your Business
Creating a successful online service for your company or business can be challenging but with the right measures, you’ll certainly succeed. One of the steps that are essential in making this happen is finding the right eCommerce platform and building an eCommerce website design. This way, you could offer your services to your customers online and easily increase sales.
When looking to build that perfect eCommerce platform, there is plenty of software out there that can help you make it happen. Many services provide different features and the ability to customize it according to the needs of your clients and your business. Therefore, decide which one suits you best taking everything into account. But no matter which service provider or platform you choose, having a development partner that has experience working with a wide range of tools will help make sure your ideas become reality. That way, you can create an eCommerce website /store for any services your company offers seamlessly and efficiently!
Benefits of having an eCommerce service partner
In eCommerce, competition is fierce; the offers are short-lived and transparent for the user. As a website operator, you are therefore permanently faced with the challenge of monitoring the market and generating unique content with added value for the user on the ongoing new product pages.
Boost online earnings using fresh content, SEO and data insights – with support services and professional know-how you can create competitive advantages while remaining visible in search engines and easy to find for users. With support, you can quickly create, edit or research thousands of data files in multiple languages to reach your goals faster than ever before!
Product presentation: These parents bring out the best in your product data an interesting description, and with attention-grabbing presentation using visuals or media elements. to ensure satisfied users and top ranking in the major search engines such as google, bing etc
Product Data Management : With the help of a service partner, you can easily manage product data, pricing and availability in real-time. This way, you can ensure that your customers always have access to the most up-to-date information about your products.
Creation of SEO Texts with Added Value:
With the help of a service partner, you can create SEO texts with added value. This way, you can ensure that your customers always have access to the most up-to-date information about your products and services.
Customer Service: A service partner can also provide customer support services such as order tracking, returns and refund processing, and customer inquiries handling. This way, you can ensure that your customers are always satisfied with their purchases and have a great experience shopping with you.
Image & Video Tagging :
A service partner can also help you with image and video tagging. This way, you can ensure that your customers have access to the most up-to-date information about your products and services.
Conclusion
Having an eCommerce service partner is essential for any business looking to succeed in the online world. With the right support, you can easily create an eCommerce website tailored to your needs and offer your services to customers online. This way, you can increase sales and boost online earnings using fresh content, SEO and data insights. With the help of a service partner, you can easily manage product data, pricing and availability in real-time as well as create SEO texts with added value.
