The e-commerce business is a highly competitive and the most profitable business online. Many business owners are trying to launch their products/services online. There are multiple opportunities available to sell their products online. Sellers can make sales in the two most prominent two ways as follows:
- Own eCommerce website
- Popular e-commerce platforms (Amazon, Flipkart, etc.)
These are the popular ways to start an e-commerce business online. Today we are discussing the differences between selling on Amazon versus your e-commerce websites.
Selling on Amazon
As the world’s largest e-commerce platform, Amazon allows customers to purchase items and also sell their products. If you want to sell on Amazon, you must agree to their terms and conditions. It is difficult for beginners as it contains a lot of joining processes.
Your e-commerce websites
If you have an e-commerce website, you are the boss of that website. You don’t need to accept any terms and conditions. I strongly recommend launching your e-commerce website as it is the best way to start a business.
Why don’t you sell on Amazon?
If you sell products through Amazon, you will spend a lot of money on that platform.
Here are some primary cons of selling products/services on Amazon.
High levels of competition
Amazon has a very tough marketplace. 6.3 million online sellers are using the network worldwide. There are a lot of vendors on Amazon, including major merchants and businesses. Competition is fierce across a wide range of categories. Clients may never see your products if you are careless with your product selection.
High costs and minimal profit margins
Each sale on Amazon is subject to a CPA fee, which typically ranges from 8% to 15%. Depending on the type of goods, the proportion changes. This cost ranges from 8% for personal computers to 45% for other devices (for Amazon Device Accessories).
Small profit margins are what they leave on each item after seller fees, taxes, FBA feels (if you’re using FBA), and advertising costs.
Amazon can easily suspend you for breaking their policies.
The corporation will suspend you, and you risk losing your entire Amazon business. Sometimes you may not influence these violations.
For instance, if a rival makes unfounded claims of infringement, Amazon may suspend your listing and file a complaint against you. Until the matter has concluded, your listing can go dormant for weeks at a time.
One minor infraction here could cause a permanent ban. Another essential regulation is that you may not give your consumers your contact information.
These are the major cons of selling on Amazon. Let’s see the pros of your e-commerce website.
Why do you own e-commerce websites?
A significant step in expanding your business is creating your eCommerce store. Although it can sound terrifying, it is unnecessary. You may quickly set up your store using an eCommerce platform like OrderZ.
Like on Amazon, you invest the same amount of effort into each product listing. The consumer experience is then entirely in your hands. You can invest as much time and energy as necessary in each customer relationship, develop your referral or incentives system to foster customer loyalty, and concentrate on your marketing initiatives.
Advantages of selling in your online business
Here are a few of the top advantages of running your online store.
Increase your brand awareness
Building your brand’s credibility with an excellent website can be beneficial. Customers become more dependable and purchase your goods with ease. For a pleasant impression that connects with your clients, you can also share the history of your business on your website.
You have complete control over your consumer data, which is another fantastic advantage of running your eCommerce website. Direct customer communication is possible while building your email list.
You can re-target your website visitors and leads using a variety of omnichannel techniques, including text messages (SMS), push alerts, email campaigns, chat messages in Messenger, and social media advertisements.
Less aggressive competitors
The ability of website users to solely purchase your products is a major benefit of having an eCommerce store. You won’t lose business to rivals who may offer that product on Amazon for less money. Since you can manage your prices, you eventually make more money.
No listing or referring-party fees
Eliminate listing or referral costs by selling on your website. Only sales tax, credit card processing costs, and the cost of the platform, like Orderz, on which you can build your online store, are due. There are no restrictions on how many products you can sell and no additional fees for selling.
Total control of the user’s journey
Your site’s design and feel can be completely customized when you have your online store. You may sell a combination of physical and digital products, customize the look of your product pages, user-generated content, and product reviews, and make a sizable profit off of each product listing.
The Orderz payment system allows you to accept third-party payments like Google Pay, Apple Pay, and PayPal.
These are the primary advantages of your e-commerce websites.
How to create your e-commerce website using Orderz
Orderz is an e-commerce store builder or e-commerce platform that allows you to create an attractive e-commerce website without coding. You can create your e-commerce website in just a few minutes. Orderz e-commerce platform contains lots of advanced features at affordable prices. It includes 100+ pre-built templates for all kinds of businesses. You can create your e-commerce website in just four simple steps. That is:
- Choose the template
- Add your store details
- Add your products
- Finally, publish and start selling online.
You can set up your e-commerce website at 0 setup costs. You don’t need to pay any sales commissions to the orderz e-commerce platform.
For more details check out the official website of the eCommerce store builder
