Influence of social media on the life of people is huge. Some people even do not realize completely degrees of this occurrence but social networks are the most popular hobby on the Internet. Classic social networks compose 20 sites from the number of 100 the most visited sites in the world today. In addition, 60 sites are socialized more or less. The number of companies, which use social networks in their work, amounts more than 80 percent. Seventy eight percent of people trust to information from the social media. People even make whole revolutions thanks to them. We can judge from linkedin profile of any writer or editor.  The writers from this service claim that social networks, by the way, like writing service, have become the center of modern Internet. Let us look on the most obvious results of social media’s influence on humanity.

  1. Social networks allow people leading a double life. Social media are essentially a huge database with the most various information about the hundreds, millions of people all over the world nowadays. It is worth to notice that this information is also well structured.  Recently networks predominately open for the outer world and many of users’ personal data are already available for all wishful. The more person talks in various social networks the more one may collect information about him without any difficulties.

As in real world, people unite in certain social groups (social masks), which do not intersect one another. Main global division happens on projects, where target audience is separated on informal groups of interest, age and other indicators. Person can have at once a few of masks: human needs intercourse about the business in the afternoon, communication with friends and family in the evening and intercourse, for instance, about the hobby at the weekend. Every person will have own set of masks, however each of them will have own features. These features will influence on our behavior.  Hence, modern person often registers in several social media, where he fulfills different needs and gives different information about himself. At the last time, majority of people creates even a few accounts in every social network in order to have opportunity of various masks’ wearing. Moreover, human little by little changes: he gets old and his interests, life priorities and so on change. This means that yesterday’s pupils, which communicated in Facebook, can already converse in LinkedIn with other life priorities tomorrow and will want to show other information about themselves. That is why, it is so essential to filter information in social media.

  1. Social media are used for work. Networks gathered huge audience nowadays. This fact attracts more and more experts from the most different fields. Some networks only give opportunities to talk, and some offer working tools.  Nevertheless, one may say exactly – any popular social network has become the working space for the most millions of people.

People, whose activity is based on the communication, have become the first to work in networks. These experts are sales managers, network marketers, research people and so on. Soon after came entrepreneurs and HR specialists. At the moment, people of all qualifications more or less work on networks.

It is obvious that given specialty is inherent for the networks of business communication also as thematic networks, where certain groups of people gather. People actively use networks for the work and make it more successful from year to year. Many of people change the job through the social media. Companies find staff members for themselves on the network. Some groups of experts entirely transfer their professional activity here. One may expect the development of specialized functional, which will allow creating virtual working places, especially it concerns of professional networks.

  1. The question of information safety becomes viable thanks to system of social media. The topic of information safety and privacy in social network attracts more attention in last 3-4 years. It is quite explainable: the networks mainly open for the outer world. The cases of phishing make sense in this time. It is easy to calculate the passwords to the account of users and crack them. Administration of the networks has access to any information. The biggest danger consists in such fact that big group of people has access to all private information and they can browse it any time even if person deletes something from the network. First, these people are staff members of the social network itself: they have access to all databases, where all information contains, as also special tools of entry to the accounts of users, such as special master-password in Facebook, which allows entering in any account. Second, law-enforcement agencies, such as CIA in USA, also have access to the information. Not long ago famous denouncer Julian Assange, the founder of Wikileaks stated that Facebook has special interface, which intelligence service of the USA uses. All this have logical explanation: staff members of social networks cannot have an access because it is their job. In addition, staff members of law-enforcement agencies catch criminals on the networks. However, this does not rescue from the danger of data transmission to the third parties persons at that complete psychological portraits and confidential information can be such data.

In these latter days users ever less trust to the social media and even more often begin to filter the information, which they want to mount on the network, give false information or completely recede from the network

  1. People are subjected to the dependence from the social media. Internet dependence is long recognized psychological illness and dependence from the social networks is its new form. The reasons of this occurrence are quite explainable. Every person has clear and hidden needs, which he tries to satisfy. This can be need in communication, self-realization, economy of time or something on and social network gives sensation of these needs’ satisfaction. All this seems very accessible: you only have to write nice citation and 10 people answer to you; you have to download new photo and 10 people will tell how beautiful you are and so on. Essentially, this is escape from reality, replacement of real on virtual, which only gives sense of needs’ satisfaction. Actually, Internet cannot substitute the real life. Hence, person wants more and more, however, the more he receives “communication” via Internet, the more he wants it. His needs remain unsatisfied.

This is psychological illness and like any illness needs treatment. It is difficult to treat any psychological problems, especially dependencies. Before everything, one has to realize presence of the problem and recognize it for yourself. The second of cure must become replacement of virtual communication on real one and gradually one may cure with the help of relatives and friends.