Off-page SEO
When it comes to SEO for ecommerce sites, off-page SEO is an essential part of the overall marketing strategy. This strategy helps your website gain a competitive edge in the SERPs by increasing traffic to specific pages. It can be used for various reasons, and there are several tactics you can use.
Off-page SEO for eCommerce websites aims to increase the number of visitors and sales on your website. Several ways to do this include building links from other websites, participating in affiliate programs, and posting content on relevant sites. Basic link-building tactics like posting on forums and Q&A websites are excellent options for initial promotions. HARO is a great platform for this type of promotion. However, quality links to your website are essential for maintaining high rankings over time.
Off-page SEO is a very complex process. It requires a lot of patience and consistency. However, it can help your store gain higher traffic and conversions if done correctly.
User experience
User experience is one of the most important aspects of SEO for eCommerce. Users should feel comfortable browsing your website and ensure that the content you provide them is valuable. This is especially important if they are browsing on a mobile device, where the information can be confusing. Another important aspect of SEO is conversion optimization, which is closely related to UX. To improve conversion, you should increase the range of your products and use cross-selling to attract customers.
Using testimonials and customer reviews is a great way to improve UX. Not only do they increase the chances of conversions, but they also increase your website’s backlinks and referral traffic. Lastly, it’s important to avoid broken links. Google’s crawlers dislike broken links, creating a negative user experience.
Another way to improve UX is to use email to encourage repeat purchases. The more repeat customers you have, your online business will be successful. Also, good UX design will help your SEO campaign, as a good user experience will improve the chances of converting new customers into regular customers.
Tools
When it comes to SEO for eCommerce websites, there are a lot of tools available. Many of these tools are free. However, consider investing in a premium plan. These tools will help you optimize your website for search engines and make your site more competitive. Some of the tools you should consider include Ahrefs and Ubersuggest. Both offer extensive SEO and PPC analysis.
The first will help you understand which keywords and topics to target in your content. It will also help you determine which pages need more optimization. Moreover, it will provide you with ideas as you create content. Other tools will help you improve your website’s technical structure and analyze your competitors’ websites.
Another great tool is a marketing automation platform. With this tool, you can carry over the user’s specific interests across your future marketing messages. This means you can send personalized retargeting and nurturing messages to your customers.
Identifying high-value search terms
Identifying high-value search terms for your eCommerce website is crucial to driving traffic and conversions. To find such keywords, you should thoroughly review your online business. Write down a list of broad terms that describe your products and services and your target customers. These broad terms can be something other than high-intent keywords, but they should be the foundation of your research. Fortunately, there are many resources to help you find long-tail keywords for your eCommerce website.
Search volume is another factor to consider. The higher the monthly search volume, the more likely it is to generate traffic. While high-volume search terms may seem attractive, keep in mind that the number of searches varies widely from niche to niche. Some markets have hundreds of thousands of searches per month, while others have fewer than a thousand. Therefore, it’s crucial to compare keywords in your niche and avoid getting too hung up on search volume.
