Every business owner wants to see that their brand comes up first when a customer searches for their website name on Google. However, there are situations when it seems you’ve followed all the necessary steps, but Google is still not showing your Website in the search results.

There might be a number of things preventing you from showing up on Google. However, many of these are easy to resolve. The main reasons for your website’s poor Google ranking are listed below. So please read the blog all the way through.

8 Causes Why Your Website Isn’t Appearing On Google

1. Your Website isn’t Indexed

There are various reasons Google bots were not indexing your site, and places that Google doesn’t index won’t appear in search results. However, it is probably the reason, especially if your Website is very fresh. Google constantly scans the internet for new pages, but this process takes time. Therefore, expecting new websites to rank quickly is unrealistic because it takes time to increase your domain authority.

You can stop search bots from crawling and indexing particular pages on your Website by adding a no-index code. While there are some situations where “no index” tags make sense, you should consult with SEO Service provider Houston to ensure that it is done correctly and doesn’t block pages that you want to rank from appearing in search results.

2. Your Website is too New

It can often take up some weeks for a newly built and launched Website to start appearing in search engine results. This additional factor could be preventing Google from indexing your Website. Only websites that are included in Google’s index are displayed. 

Google has no way of knowing the moment you establish a website. Thus it cannot be indexed. Even though SEO Services Houston might be used to make available items instantly, search engine indexes sometimes take a while. Therefore, before your anxiety levels rise, SEO Company in Houston advises that you wait, be patient, and learn more about search engine optimization.

3. Your Website isn’t Optimized for search

It’s time to concentrate on SEO if your Website is indexed, has not yet received a penalty, but isn’t performing effectively. When evaluating sites, search engines like Google consider thousands of factors. SEO Company Houston can assist you in ensuring your Website is optimized to appear at the top of SERPs. It entails optimizing your site’s entire design, adding terms and keywords that assist in delivering your pages for pertinent searches, and making your Website simple for search engines like Google to grasp.

4. Your keywords are Too Competitive

Trying to rank for extremely competitive terms when competing with bigger businesses might leave your firm in the dust. Instead, to capture your customer’s attention, ensure you are addressing a less crowded keyword market. Although long-tail keywords have cheaper minimum search rates, they are less popular and, therefore, more likely to rank highly in search results.

SEO Company Houston thinks long-tail keywords frequently have a more focused search purpose. Therefore, if you cannot rank for certain keywords, your business’s industry may be to blame rather than a problem with your Website. Ensure that this is the fact and that your loss of sight isn’t the result of a more serious problem.

5. Google Crawler is Blocked

Crawling is the method used by Google to find web pages. In this procedure, they scour the internet with crawlers, or robots, searching for new websites to index. Your pages won’t be ready to display on Google if you prevent Google from scanning your Website because their crawlers will skim over them. 

The robots.txt file is the most popular method for preventing Google crawlers from accessing a website. Google is instructed on how to handle a webpage in this file. It is often kept in the site’s root folder and is present on the majority of websites.

6. Lack of Original Content

The absence of high-quality, original content on your Website may be another factor keeping it from showing up on Google. The main objective of Google’s search engine is to give users the most relevant results for their queries. It will achieve this by placing the information it considers the finest just at the top of its rankings. If all your pages repeat information already on other sites.

7. Duplicate Content Issues

There is duplicate information when multiple URLs lead to the same or a similar online page. Similar to keeping two copies of a single book on your bookshelf, Google prefers not to crawl duplication since it takes up needless capacity in their index. 

Typically, it just indexes the edition that you designated as the official. If no canonical is specified, Google looks for the best page copy to index. These instances are purely technical and unlikely to incur a Google penalty. However, they can drastically hurt your rankings, so you should make fixing them of prime importance.

8. Your Website Is Too Slow

Google considers various technical aspects when crawling and indexing sites to offer users the greatest possible experience. The speed of your Website will be the most crucial technical component customers consider. According to SEO Services Houston, slow-loading pages result in a bad customer experience, affecting whether Google will list your Website. 

As Google follows a mobile-friendly approach while crawling, indexing, and ranking sites, the speed of your mobile site takes priority over the desktop. It implies that while determining the quality of your site, your mobile site acts as the benchmark.

9. Your Website Has Technical Issues

It may be challenging for your Website to rank on Google if it frequently encounters technical problems. For example, Googlebot won’t be able to distribute your material if it isn’t able to comprehend it. In addition to degrading the user experience, issues like DNS issues, HTTP errors, and server breakdowns prevent Google from crawling and indexing your Website. 

The extensive use of JavaScript on a website is another frequent technical problem. JavaScript can be challenging for search engines to crawl, making it challenging for Google to identify and index your content. In addition, it is a common problem if your navigating components are written in JavaScript.

Conclusion 

Your Website might not be included on Google for a variety of reasons. For example, it’s possible that Google hasn’t had a chance to discover your site yet because it’s new. On the other hand, you are maintaining awareness of all the adjustments Google provides to its search method. If you find yourself in such a situation, then a Houston SEO agency can assist your business in achieving a high ranking in search results and generating more online revenue.

Houston SEO Agency will review your SEO strategy, assist you in implementing fixes, and establish why your site isn’t showing up on Google.