1. Google Search Console
Google’s suite of tools for webmasters (formerly known as Google Webmaster Tools) offers us the best features to optimize our website from an SEO point of view. The most interesting for me:

  • Indexing status of our page
  • search traffic
  • Discovered links to our site
  • Technical errors (crawling, sitemap, robots.txt…etc)
  • Security issues
  • manual penalties
  • Mobile usability bugs
  • You can get started with Google Search Console here .

2. Google Analytics
The perfect complement to Google Search Console , the ideal instrument to measure the behavior of users who arrive at our website. A tool that has been growing and currently offers us an incredible amount of information for free. To highlight some of its functions:

  • Source of our visits (organic positioning, payment, direct visits to our URL, references on other websites, social networks… etc) it will be more easy if we use tool like bulk url opener to open multiple Urls at a time.
  • Visitor behavior (pages viewed per session, average length of visit, how many leave without interacting with the website)
  • Queries for which we appear in the search results
    Path of the user to achieve the marked objective
  • Events (such as a banner click)
    demographics
  • I recommend that you link Google Search Console and Google Analytics. You will find the Google Analytics embed code by registering at this link .

3. Ubbersuggest
Great tool, which allows us to collect different variations of keywords , which are searched on the net. With it we can find new ideas of words that interest users. You can see a more detailed explanation in my article on how to do a key phrase study .

4. Google Keyword Planner
To choose the keywords that you are going to use in SEO, you can use the Google keyword planner , which is designed for SEM but is an essential support in the study of keywords . Here we find estimates of the number of monthly searches and the competition (high, low or medium) for the keywords we are evaluating, as well as new words related to the preselected ones. The best thing is that you can download them in an Excel and order them by the criteria shown to make it easier to select.

5. Google Trends
Do you want to know what people are looking for on the net? Use Google Trends to get a global perspective on what matters. The most important thing is that you can cover a very broad period that will allow you to see the trend , segment by country and compare with other terms, to see the evolution.

6. Dareboost
One of the best online tools to measure the performance of a website , one of the factors that are taking more importance lately in the face of search engines. In addition to telling us the weight and loading time of the web, it gives us some parameters by which we can improve from the SEO point of view, as well as accessibility, security… etc.

7. PageSpeed Insights
Once again Google itself gives us a tool to assist in improving performance. With it we can analyze online the speed of a website on mobile devices and PCs. It tells us how the content is displayed, the loading speed, whether the download of files is efficient or not, the user experience… etc. Ideas to noticeably improve performance.

8. Siteliner
With Siteliner you can check key factors of your content that can affect the relevancy of your website in search engines. This tool examines duplicate content (beware of the use of tags that can generate duplicate content), broken links, the most powerful pages on your site for crawling robots, page blocking in robots.txt , the existence or lack of sitemap.xml…etc.

9. Broken Link Check
It is an online tool that allows us to directly know the broken links of the domain that we introduce to analyze. Very useful when we only need to know the broken links, either while we optimize our page or to find the broken links of a domain offering to replace them with links to our content.

10. MozBar
It is an extension that we can easily install in our browser to check some quality parameters of the websites that we visit, created by the well-known consulting firm Moz. Metrics such as Domain Authority or Domain Authority (value between 0 and 100 for the entire website), Page Authority or Page Authority (value between 0 and 100 for the specific page we are visiting) or Spam or Spam Score score(value between 1 and 17 that indicates the chances that a website has of being classified as spam), will help us estimate the value that search engines can give to a website. The Moz bar allows us to see these metrics in real time about the websites we visit and those that appear in search results.