Competitive website analysis helps you determine what features to include and which ones to leave out. By analyzing your website’s strengths and weaknesses, you can begin to make tweaks to improve your site’s performance. In this article, we’ll provide you with tips on how to do a website competitive analysis, and discuss the benefits of doing one.
Here is the list of things you can do to conduct a website competitive analysis for your own website:-
1. Evaluating Your Competitors’ Strategy
2. Use Tools to perform the analysis
3. Review competitor’s product and service offerings
4. Analyze the level of engagement
5. Compare marketing positioning and USP
6. Inspect social media activity and benchmark
