In this post we will discuss the various elements of a successful website.
If you’re running an online business, a website should be definitely part of your strategy. What separates a good site from a bad one? Here are a few qualities that you should take note of.
1 Navigation
Your site design must be easy to navigate. People should be able to access the different menu items on the page from any page they want.
The viewer should also know where they are at on a site at all times. A sitemap can help with this. This may sound intuitive but most websites fail to do this properly.
2 Visual Design
People are visual creatures first and textual creatures second. Your website has only seconds to make a great impression.
However, don’t add too many elements to spruce up the visual design. Animation, scrolling text, and intros must be used sparingly to maximize the impact created by their presence.
3 Content
This is the cornerstone of your website. Content plays the biggest role in delivering search engine traffic to you. Your website should have information-rich, easy-to-read, and easy-to-understand text. The copy should make your website design engaging and effective. To make content more useful add tables and charts.
4 Web Friendly
It doesn’t matter how information-rich, beautifully designed, and easy to access your site is. It must be web-friendly. What do we mean by that? Your website should be easy to access across all major browser platforms. It should have meta tags, alt tags, and other tags for SEO. It should be visually appealing.
5 Interaction
A good website design engages your visitors. It holds their attention and gets them to contact you via business phone lines, live chat, or social media channels. This factor is called a conversion and should be the site’s final goal. However, you shouldn’t make it annoying.
Also, interactive elements like videos or calculators get people to engage with the website and get information in return. If possible include these elements and make your content interactive.
6 Information Accessibility
Visitors to your website are not interested in reading the entire site. They need access to only a phone number or address or some relevant information. However, most websites make it nearly impossible for users to find that easily. This leads to frustration.
It annoys your visitors and such visitors won’t stay long on your site and won’t do business with you.
7 Intuitiveness
A great website shows what the visitor is thinking and speaks to their needs. It has elements put in a way that makes complete sense. If a visitor searches for products or services it’s important to post a landing page relevant to what they searched for.
Conclusion
As you read in this post, a great website is more than good-looking images or slick design. It must cater to the needs of people, make information readily accessible, and in general make information pleasing to people.
