Knowing the best time to post on TikTok is important if you want the short videos that take so much of your effort to go viral. Every view counts in making what TikTok deems manageable according to its algorithm, and you only collect the necessary numbers to grow your account when your uploads are discovered by many the first time they pop up.
You can’t expect people to spot your videos and repeatedly hit the heart-shaped buttons when your posting schedule conflicts with their busy schedules. What follows will be nothing but poor participation and poor content results. Our findings on when to post on TikTok will inform you when to target to avoid these problems and build a large audience.
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When is the best time to post on TikTok 2022?
Determining the exact time for publishing your content based on all possible time frames is daunting. You should know that potential viewers hardly stick to a fixed TikTok routine and randomly open the app whenever they are free.
It will not be surprising if you need to make over 100000 transactions to discover a pattern worth analyzing. But there is a long way to go to get there, which could delay the launch of your business.
After evaluating our account, the statistics we have collected may be of reference value to you. We have already calibrated all elements against the optimal exposure time determined by the Influencer Marketing Hub to ensure their reliability.
- Sunday: 7:8, 4:XNUMX, XNUMX:XNUMX
- Saturday: 11:7, 8:00, XNUMX: XNUMX
- Friday: 5:1, 3:XNUMX, XNUMX:XNUMX
- Thursday: 9:12, 7, XNUMX
- Wednesday: 7:8, 11:00, XNUMX:XNUMX
- Tuesday: 2:4, 9:00, XNUMX:XNUMX
- Monday: 6:10, 10:00, XNUMX: XNUMX
We have also learned from experience that in 2022 the period from 9:30 – 11:2, 5:8 to 10:30, and XNUMX: XNUMX to XNUMX: XNUMX draw a lot of views regardless of the day. If the times above don’t meet your expectations, try targeting them instead.
Why should you find the best time to post on Tiktok?
Maximize engagement
The only thing to know about TikTok is that refusing to know your audience’s preferences is the end of your growth. You can see your engagement rate increase by choosing the right time to get your videos out to the world.
Some types of content will end up getting more attention than others, and all the bodies they generate during the peak season could increase. Your account will grow and you will get more ideas to accelerate with the insights from your existing videos.
Organic reach
Your organic reach is important because it helps build a loyal follower base. Increasing this crucial factor takes little time on TikTok. In fact, at over 11%, it tops the statistics for organic reach one could get on a popular social media platform, surpassing Instagram’s 9% rate and Facebook’s 2.2% rate.
Be on the TikTok page for you
Increased engagement equates to seeing your video likes and shares reach new heights. You earn yourself a ticket to the ‘For You Page’ if people find your creation interesting – a tasteful version of Google’s first page.
This is where users first land when they open the app, and to keep them scrolling for much longer, it includes a collection of popular videos that match their preferences. Everything they like goes there, whether it’s from TikTokers they follow or not. In short, being featured introduces your content to potential fans who haven’t heard of you yet.
How to estimate the best time to post on TikTok?
Get insight into the location of your audience
If your account is relatively new and your videos are mostly recognized by a domestic audience, this should be simple. There shouldn’t be much difference between the time zones of their location and yours, so you can decide on a posting schedule based on your understanding of TikTok’s busiest times.
The point is that TikTok users are all over the world, just like any other social media. Getting the job done right and establishing a global following offers a valuable opportunity to get your videos discovered on a larger scale, which is a greater advantage than staying within the circle you know.
Since it’s impossible to predict active periods in each country, you can try switching to TikTok Pro to access analytics features. They won’t tell you exactly what impression times to target, but they will show what area most viewers live in. All that’s left is to look at their geographic time zones and figure out when to send from there.
Predict the time your followers are online
Understanding the time zones has a lot to do with growing your account, but realizing that the time zones are active will take your engagement rate to the next level. You have to pay special attention to the videos after posting them. Experiment with time frames where they are likely to be awake. It won’t be hard to notice when follower engagement with your content is peaking, and there are posting times with the potential to go viral.
Conclusion
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