Pros
Pro 1: Targeting
Unlike other types of advertising, which may be a bit of a shotgun approach, ecommerce PPC advertisements allow you to zero in on your target market. This is particularly useful for social media advertising.
Assume you sell fashionable men’s sneakers. Set your Facebook target audience to guys between the ages of 18 and 25, residing in California, who are interested in fashion. You may also pick when the ad will be shown to your target demographic, allowing you to capture them at a specified time of day.
Pro 2: Measure your success with PPC Analytics
Ecommerce PPC advertising often provide a wealth of data with which to assess their efficacy. Keyword targeting is one example.
When it comes to organic sales, it can be difficult to determine which keywords a client is utilising to reach your business. With PPC, you can trace an actual sale to a click on an ad, and which term that ad was targeting.
This is especially essential with Amazon PPC advertising since you can see exactly which keywords a client used to purchase your items. This is quite beneficial since you can then include those keywords in your listing to assist enhance your organic rank.
Understanding keywords like this can help you target keywords in the future with various sorts of marketing, and it will save you money in the long run since you won’t have to target keywords that don’t convert for you.
All of the information in a PPC ad will assist you in understanding the return on investment (ROI) of your ad expenditure. Aside from the ROI, the data will provide you with a wealth of useful information about your target audience.
Pro 3: Fast results
PPC produces the quickest results of any marketing approach. When you activate a PPC ad, you are potentially exposing your items to a large audience. If you have a site with a high conversion rate, merely bringing additional visitors to it might result in a lot more purchases, quickly.
Pro 4: Manage your marketing money
Marketing is expensive, yet PPC advertising allow you to establish budgets when designing campaigns. This implies you may avoid overspending on a single day without seeing any consequences.
Cons
Con 1: PPC is time-consuming
PPC management may be time-consuming, which is why many businesses use agencies or hire someone full-time to focus just on advertisements. While you may establish budgets to avoid overspending, PPC can get costly if you don’t regularly manage and alter your campaigns.
Con 2: PPC isn’t a long-term solution
Most ecommerce firms will always require some PPC to flourish. However, PPC is not a long-term solution because it demands ongoing expenditure. When you cancel a campaign, your listing or items are no longer visible to customers.
Other forms of promotion, such as SEO, will help you gain more clients for less money, but these are longer-term investments.
