Applying photographic expertise and abilities to eCommerce photographs in order to exhibit products in an appealing manner and entice potential customers to make purchases is known as product photography.
Today, product photography for eCommerce has developed into a specialised field that uses cutting-edge methods to produce images of the highest calibre for use in online shops this is done mostly by the Ecommerce Photographer or Videographer. Ideally, each object will include a variety of images showing 360-degree views. The user experience on your website can be considerably improved by using a high-quality store image.
Two basic categories of eCommerce product images exist:
• Images that only show products, with a white background.
• Images of products being used in real-world situations (in-context, lifestyle)
The ideal option for showcasing your product from all sides is a product-only image. It emphasises your merchandise against a typically white background.
While highlighting various item colours and styles, using a single background colour helps to maintain consistency in the store’s appearance. Additionally, the white background is the ideal option for displaying your products while minimising distractions.
Ecommerce Photographer or Videographer suggests that using the most popular option is an in-context image if your company sells collections of complementary products, you want to engage buyers with your catalog’s practical uses, and you want to highlight your products’ unique selling propositions.
For instance, you may use models reclining on the sand next to expensive accessories to display your designer summer collections. Additionally, you can upsell by demonstrating the coordination between your offerings.
