Currently, businesses with digital strategies continue to grow rapidly. One of them is to create a site to promote the product. But to succeed, you can’t do it haphazardly. You need the right SEO strategy.

SEO or search engine optimization is search engine optimization so that your website pages can appear on the first page of Google searches. Well, here is information about the types of SEO and some SEO strategy guides for beginners that you need to know.

Types of SEO

As explained above SEO is used to optimize your site to appear on the first page of Google search. By increasing your ranking in search engines, the greater the opportunity to increase traffic, increase awareness and turn visitors into your business customers.

There are basically two types of SEO that you can focus on in your SEO strategy:

On-page SEO

On-page SEO focuses on optimizing web pages to rank higher in search engines so as to increase organic traffic to your site.

How does on-page SEO work?

The implementation of on-page SEO will focus on using and placing keywords in the title, meta description and H1 tags, optimizing search intent, maximizing website page loading speed, writing short URLs, and using descriptive alt tags in images.

Off-page SEO

Off-page SEO focuses on optimizing the off-page factors of the site to increase the site’s ranking in search engines.

So, how does an Off-page SEO strategy work? Basically Off-page SEO strategy will focus on link building.

SEO strategy guide for beginners

If you are just starting to apply SEO techniques to optimize your site, consider the following SEO strategy guides for beginners.

1. Do keyword research

In planning to develop a site, the first thing you do, of course, is planning. Then, the next very important step is what people are looking for when typing these keywords on Google.

How to? You can do keyword research using Google Adwords, namely Keyword Tools. This service is provided by Google free of charge. After that, try googling those keywords and see what articles come out.

Generally the type of article will be the same and this can be a sign of what kind of article users are usually looking for. But of course, that doesn’t mean you make the same article, right?

2. Use a domain containing keywords

Entering keywords into the domain will certainly help search engines (search engines) to find out the focus of the site being created. This trick will certainly be very helpful and a recommendation for you to try.

3. Pay attention to SEO plugins

There are several supporting plugins on the site that can help with your site’s SEO. Examples of some WordPress plugins that really help your site’s SEO are Yoast WP SEO or All In One SEO Pack, Google XML Sitemaps, and SEO Friendly Images.

4. Create quality content

Set up a quality content strategy for your site’s readers. Make your readers enjoy all the site content continuously. We recommend that you keep updating your site with original and interesting content for readers. Of course, the content must also be useful and contain SEO keywords.

5. Take advantage of social media

Social media has an important role in search engines. One of the keys to success in SEO is not only creating good content, but also quality and interesting sharing.

So, you should also pay attention to social media to improve your site and SEO.

6. Build backlinks

Google’s algorithm will always change from time to time. However, the important thing that will never change in SEO is backlink. Therefore, build quality backlinks for your site. You can do this continuously and gradually.

When building backlinks for a site is building quality ones. So, use your free time to build quality backlinks and need to be done continuously in stages.

7. Pay attention to the image naming

In addition to some of the things above, another important thing is to optimize each image you upload by inserting Title tags, ALT, and naming image files according to SEO keywords.

8. Ensure the site loads pages quickly

In an SEO strategy guide for beginners, the thing that is no less important you should pay attention to is checking site speed. The reason, according to a research shows that almost 40 percent of users leave a site that is loaded for more than 3 seconds.

To check the speed of this site you can use the Google PageSpeed ​​Insight tool to help find out how fast your site’s pages load and get actionable suggestions to increase the speed of the site.

9. Don’t forget to include the link

After that, don’t forget to include internal links and external links. An internal link is a link from a page to another page on the same site. Whereas external links are links that you include that point to other sites.

Well, both internal links and external links will be very helpful for your site. Internal links will help increase user engagement, lower bounce rates, and make it easier for Google to read the pages on your site.

While external links can help you to strengthen the content of your article by including the source of article writing. Quality external links will affect the relevance points and trustworthiness of a page. In this way, the SEO on your site will get a positive value from Google.

Well, a positive value from Google will certainly be enough to help you increase your page rank and then your site traffic.

10. Use LSI Keywords

Google now doesn’t just look at keywords, it understands topics. To ensure that Google understands the topic of your content better, use LSI keywords in the content you create. LSI keywords are words or phrases related to your target keyword.

Those are some SEO strategies to increase site traffic. You need to remember that the results of SEO are not something instant. Even so, SEO can help you increase brand awareness at a lower cost, and increase rankings.

In addition, SEO also attracts quality traffic because the users who come are users who are really interested in what you have to offer and not because they are disturbed by advertisements. SEO and good content will certainly increase user trust in your business.

Don’t forget to keep learning SEO and its strategies from various sources. You can also consult an SEO expert.