SEO (search engine optimization) is your greatest hope for increasing website traffic organically.
How can SEO Increase Web Traffic?
SEO can increase your web traffic by making sure that your website features in relevant searches, and so draws in visitors. So-called Organic SEO is the process of obtaining a natural placement on search engine results pages (SERPs).
In 2022, here’s how to get started with SEO.
1. Perform Technical Audit
The first step in developing an on-page SEO strategy for your website is to do a technical assessment. The goal of your audit is to identify deficiencies in the performance and structure of your website.
Helpful tools for technical SEO audits:
- Google Search Console
- Page Speed Insights
- SEMRUSH site audit
2. Technical Improvements
SEO audit tools can help you identify areas for improvement in your website’s page loading speed, usability, navigation, and coding.
Complete all of the suggested improvements to get Google extra points.
3. Use Keyword Research
Keyword research assists you in determining which search phrases your target audience uses to locate information and developing content around them.
Pay attention to monthly search volumes and competition data while assessing keywords. You must select keywords with low competition and high search traffic and include them into your content. This is the most effective approach to rank a new website.
Useful keyword research tools:
- Google Keyword Planner
- SEMRUSH
- Ahrefs
4. Align Content to Match the Search Intent
People use the internet for a specific reason: to find informative, commercial, transactional, or navigational material.
- Informational search intent: “how to get something done”
- Commercial search intent: “product type X”
- Transactional search intent: “flights from X to Y”
- Navigational search intent: “access website X”
To rank highly, your material must fit the user’s intent and assist them in achieving their goal.
When making this query, the user plainly want to obtain the phone number rather than purchase things from Walmart.
5. Use Internal Links
Internal links serve several purposes:
- Improve on-site navigation and content discoverability
- Boost time one site and pages per visit metrics
- Indicate semantic connection between topics
This is how we arrange useful links in one of our blog entries.
Adding internal hyperlinks to other relevant material on your website is therefore an SEO must-do if you want to increase organic traffic.
6. Use Long-Tail Keywords
Long-tail keywords more accurately represent user intent. When employing multi-word searches, users have a specific goal in mind. They are more inclined to stay if they locate a solid site that delivers the solution.
A single blog article can rank for a variety of low volume, less competitive long-tail keywords, bringing in more search traffic than a top-3 ranking for a highly competitive term.
You can find long-tail keywords with LSI Graph for free:
7. Optimize for Rich Snippets
Google Rich Snippets appear above all other queries and receive a large number of hits.
To rank for them, you must investigate question-styled questions and produce an appropriate response.
8. Answer Questions People Also Ask
Aside from employing keyword research tools, you should also examine SERPs for various inquiries. Look for other long-tail keywords in the “People Also Ask” box and construct your content strategy around them.
As the world moves online, traditional marketing approaches will no longer assist you in obtaining the consumer base required for a successful organisation. Look for internet marketing strategies that will help you to reach a larger audience with your marketing services. Most Digital Marketing Company in Brisbane adhere to these internet marketing methods and give positive outcomes to their clients.
