Brand marketing is the act of promoting a product or service using brand identity. A brand is a name, term, design, symbol, color, image, sound, slogan, tagline, jingle, catch phrase, personality, or any other feature that identifies a business or its products. Brands are created to create a positive association between a company and their consumers. When people think of a certain brand they associate it with certain feelings and emotions. These feelings and emotions are what companies use to market their brands.
Brands are developed to make customers feel a certain way about a particular company. Companies use different methods to develop their brands. One method is to use advertising. Advertising is the promotion of a product or service using various forms of communication. Another method is to use packaging. Packaging is the presentation of a product or service to the consumer. A third method is to use logos. Logos are images that represent a company. There are many ways to promote a brand.
The first step in developing a brand is to choose a name. A good name should be short, simple, memorable, and easily pronounced. Names should not have numbers or special characters. Names should be unique and should not be similar to another company’s name. Once a name is chosen, the next step is to decide how the company wants to portray themselves. How does the company want to be perceived? What kind of image does the company want to give off? Does the company want to be seen as friendly, professional, or trustworthy? Is the company trying to appeal to a specific demographic group? All these questions need to be answered before a brand can be developed.
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Once a brand has been decided upon, the next step is deciding what type of image the company wants to portray. What colors does the company want to use? What words should be used in the logo? Should the logo be abstract or realistic? What font should be used? All these decisions should be based on the answers to the previous questions.
After the brand has been designed, the next step is choosing a medium to advertise the brand. Television, radio, newspapers, magazines, billboards, and direct mail are some examples of advertising media. Each medium has its own advantages and disadvantages. Television is great at reaching a wide audience, but it is expensive. Radio is cheap, but only reaches a small amount of people. Newspapers reach a lot of people, but are expensive. Billboards are inexpensive, but only reach a small amount of people who drive by them. Direct mail is inexpensive, but only reaches a few people.
When choosing a medium to advertise a brand, it is important to consider the target audience. Who is the intended audience? Are they male or female? Young or old? Rich or poor? Educated or uneducated? Do they live in rural areas or urban areas? Will the message be understood by everyone? If the answer to these questions is no, then the medium may not be appropriate.
Once the medium has been selected, the next step is designing the advertisement. What kind of layout should the advertisement have? What size should the ad be? Should it be full-page or half-page? Should it be black and white or color? Should there be text or graphics? All these decisions should depend on the answers to the above questions.
Once the advertisement has been designed, the last step is putting the advertisement out into the world. How much money should be spent on the advertisement? How long should the advertisement run? Where should the advertisement be placed? All these decisions should consider the answers to the previous question.
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