The success or failure of a website is not based on how it looks but on how well it works. Since the only person who clicks the mouse on a page is the visitor, who makes all the decisions, user-centered design has become a standard way to make a site successful and profitable. After all, a feature isn’t worth much if users can’t use it. When it’s done right, every major decision is made with the help of several web design company in different fields. We’ve put together a list of the 10 basic rules of good web design to cover what we think are the most important parts of making a site that gets a lot of conversions.
The way a website looks affects how users feel about it as a whole. But people don’t go to a website to be amazed by its beauty. People instead go to websites to do something. So, how a website works is more important than how it looks, whether someone is there to buy something or learn something new. Most people who visit websites scan rather than read.
People don’t want to waste time looking for the things they need. Also, when someone finds a clickable element that meets their needs, they expect it to do so with as little trouble as possible. So, in the end, good web design that focuses on the user meets this need for a smooth, easy-to-use experience. And this goal can be reached by following a few easy rules. So, here are ten important parts of user-centered web design that will help you make the best website possible.
- Less is More, and Simplicity Rules
Too many things on the page of many sites make it hard for visitors to focus on what the site is for. A site with a clean, fresh design is not only easier to navigate but also looks better and will last longer. Loading a website with design elements that don’t do anything is pointless and distracting. This will bring a lot of new business rights to your business.
- Different, but not annoying
Creativity and natural talent are needed to make a design that stands out. People who work in the design field know how to use white space. Using design elements and white space in new ways creates a less distracting and more appealing design. It also helps visitors find where you want them to go. Think about how memorable the Apple and Google logos are. A website works better with a simple, clean design and lots of white space. Cheaper, lower-quality products often have busy, noisy designs and are focused on ads. Website visitors automatically assume that a distracting site sells a cheaper, lower-quality product.
- Beautiful to look at—for the RIGHT users
Your target customer comes from a certain part of the market (or client). The design has to be made specifically for that niche. Researching how people buy things can help you figure out what kind of image, colors, and other web design elements will appeal to the people you want to reach. Each “buyer persona” has different likes and dislikes, so it’s important to research these. Even if a site has a lot of visitors, it doesn’t help if they are not the kind of people who will eventually convert or buy.
- Polite, honest, and interesting
Both written and spoken communication have changed a lot because of social media. People want to be involved in a way that feels very “human.” Every word, phrase, and headline must treat the user with respect, be truthful, and have something that makes it interesting. The main idea is that people want and value truthfulness.
- Designed for ease of use and performance
Usability and functionality are the most important things to consider when designing a website. Design and technical issues make the path to conversions clear, easy, and, in the end, straight. Every link must work quickly, and every button and call to action must be in the right place, so the visitor has to do as little as possible to move on to the next step.
- Cohesive in Design, down to the Details
Your service, history, how you see your mission, and what each team member does all show what kind of person you are. To show what makes your business special through design, you need to ensure that every part shows that personality, right down to the smallest details. In a design, there are no small details. Each part must fit perfectly and create a unified look that adds to the appeal of your brand.
- Simple to understand
Every site’s word, phrase, and headline must be easy for visitors to understand. One word or phrase that is unusual or not used very often will turn them off. If you use terms that are specific to your industry but aren’t commonly used, it will hurt your appeal. The site’s content and visual elements must be set up in a clear and clean way, and all of the most important conversion points must be visible above the fold (not requiring scrolling to find). Any deviation makes it harder for people to change.
- Design Elements Inspire Users to go Deep
Your homepage needs to look good and be easy to use right away. Then, every design element is made with one goal: to make the visitor want to learn more, explore your site more, and, in the end, become a customer. To reach this goal, you need rare skills, experience, and an understanding of how users act.
- Placement of visual elements to draw the user’s attention
A big part of a well-designed website is how the visual elements are put together. All of the design elements make the path to conversion clear and inviting. Design elements can be very clear, like arrows, or very hidden. These design elements act as guides that help people look where they need to look. Giving the eyes only one design element to focus on and carefully placing calls to action are important steps that must be carefully planned and carried out for a high conversion rate.
- Focus on what’s most important
What matters most to the people who visit your website? The main point of your presentation should be that your business is the place to go to solve a certain problem or meet a certain need. Once you know what these needs and wants are, you can use them to make a presentation that highlights them through color, design, and text.
Conclusion:
So, the message is clear: people don’t go to websites to be impressed by how they look, so don’t let a unique design get in the way of how easy they are to use. Instead, it’s best to keep things simple, stick to common practices, and make each page and function easy to find and scan.
