There are several different ways to optimize your small business website for Google and other search engines. A website can gain traffic by two means which are:

  1. Organic Traffic – SEO
  2. Paid Traffic- PPC

What is Organic Traffic? How To Get it?

Organic traffic is the result of unpaid or free traffic from search engines. You can improve your website ranking in SERPs by optimising your website according to Google’s Webmaster Guidelines. To get organic traffic, you need to focus on SEO i.e., Search Engine Optimization.

SEO (Search Engine Optimization):- It is a process of improving the visibility of your website in search engine results pages (SERPs). The higher your website ranks in SERPs, the greater the chance that people will find and visit it.

There are two types of SEO which are:

On-Page SEO:-

It involves optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page SEO focuses on optimizing the content and HTML source code of your web pages.

Off-Page SEO:-

It involves optimizing your website for external ranking factors that search engines use to determine the relevance and popularity of your website. Off-page SEO focuses on building backlinks, improving social signals, and increasing brand awareness.

SEO Techniques:-

There are many techniques by which you can improve your website ranking in SERPs such as:

Once you have understood the basics of SEO, let’s now learn the steps of optimising a website for Google

1. Choose the Right Keywords:-

Keywords are the building block of your website, use one wrong keyword and boom the ranking goes down. You need to select those keywords that are relevant to your business as well as have a good search volume. You can use the Google AdWords Keyword Planner tool to find the right keywords for your website.

2. Title Tags and Meta Descriptions Optimization:-

Another important factor in on-page SEO is to optimize your title tags and meta descriptions. Title tags are those HTML elements that specify the title of a web page. Meta descriptions are summaries of a web page that appear in SERPs. Both title and meta descriptions should attract the audience directly, because they are the entrance door of your website and if that door isn’t appealing enough, no one’s gonna visit your website.
3. Use Good Quality Website Content:-

Content is said to be the top most important ranking factor in seo and it is considered the real boss. Optimizing a website without good quality content is totally a waste, so next time make your website content up to the mark by incorporating relevant keywords

4. Images Optimization:-

Images are one of the best ways to attract a targeted audience. In seo the images are optimized so they can easily be found by the targetted audience. All you need to do is to make sure that your images are keyword-rich and have good alt text. You can use the Google Image Optimizer tool to optimize your images for better ranking in SERPs.

5. Optimize Your Website for Mobile:-

With the increasing use of mobile devices, it is important to optimize your website for mobile. Mobile-friendly websites provide a better user experience and are more likely to rank higher in SERPs. You can use the Google Mobile-Friendly Test tool to check if your website is mobile-friendly or not.

6. Improve Your Website’s Loading Speed:-

Another important factor in on-page SEO is to improve your website’s loading speed. Websites that take more time to load are less likely to rank higher in SERPs. You can use the Google PageSpeed Insights tool to check your website’s loading speed and get suggestions on how to improve it.

7. Create Quality Backlinks:-

One of the most important factors in off-page SEO is to create quality backlinks. Backlinks are incoming links to a website from other websites. They play an important role in improving your website’s ranking in SERPs. You can use the Google Link Disavow tool to remove bad backlinks from your website.

8. Promote Your Website on Social Media:-

Another important factor in off-page SEO is to promote your website on social media. Social media plays an important role in increasing brand awareness and traffic to your website. You can use the Google+ platform to promote your website on social media.

9. Monitor Your SEO Progress:-

The last but not the least factor in SEO is to monitor your SEO progress. You need to keep track of your website’s ranking in SERPs and the traffic it is receiving. You can use the Google Analytics tool to monitor your website’s SEO progress.

Tools Used In Website Optimization

There are many tools that you can use to improve your website ranking in SERPs such as:

  1. Google AdWords Keyword Planner
  2. Google Trends
  3. Google Webmaster Tools
  4. Bing Webmaster Tools
  5. Moz
  6. Yoast SEO Plugin
  7. SEMrush
  8. Ahrefs
  9. BuzzSumo
  10. Google PageSpeed Insights
  11. GTmetrix
  12. Pingdom
  13. Google Mobile-Friendly Test
  14. Google Analytics
  15. MozBar
  16. Screaming Frog SEO Spider Tool
  17. HubSpot’s Website Grader
  18. Ubersuggest
  19. KWFinder
  20. SERPStat”

By following the tips mentioned above you can optimize your website easily. If you are still confused then it’s highly recommended to consult an agency for  small business SEO services  for better guidance.

Conclusion

SEO is a process of optimising your website to rank higher in search engine results. It is a long-term and continuous process. There are many factors that you need to consider while doing SEO for your website. The most important factor is to create quality content that is relevant and keyword-rich. Other important factors include creating quality backlinks, promoting your website on social media, and improving your website’s loading speed. You can use various tools to monitor your SEO progress and get suggestions on how to improve your ranking.

Hope you have found this article helpful. If you have any questions or suggestions, please feel free to leave a comment below.