SEO is a vast field that takes years to master. If you wish to conquer it within a small period then you need to think again. One of the biggest challenges is the ever-changing trends that demand you to update your strategies to gain the desired ROI.

For instance, Google has introduced the feature of continuous scrolling. It has made people say goodbye to page one and hello to infinity. Even more, we are also living in a zero-click search. So, any lagging site that doesn’t work properly on mobiles and lacks user experience won’t make it to Google’s top.

All this highlights the need to be updated with the trends if you don’t wish to lag behind your competitors. To stay on top of current trends, here are 5 current SEO trends you should know about! These trends are religiously followed by all the top SEO companies in India to get their clients the desired results.

Top SEO Trends that You Must Know 

Artificial Intelligence in SEO

Thanks to advanced technology, SEO has become more optimized. It has bestowed more accuracy. It has become a great support for all the SEO experts who are juggling the ever-changing algorithms of online platforms.

Google’s AI algorithm is worth noting. Unveiled a few years back, the algorithm, called RankBrain, plays an important role in Google’s ranking factors for search engine results pages (SERPs) results. AI has helped experts to gather important information regarding the audience so that they can use this information to step up their game.

In addition, it also provides suggestions regarding the most critical topics. Overall, AI will have a greater impact on your overall SEO strategy in 2022.

Don’t miss out on the ‘mobile-friendly’ quotient

Today, everyone is on some type of mobile device. People are constantly searching where to shop, what to eat or what’s the weather. So, if you are only doing SEO for desktops, you could be missing out on a huge market.

Your SEO ranking might be fantastic for desktop, but for mobile, it could be almost zero, which is a point of concern. Ask yourself how convenient it is for a user on a mobile device to access information on your website?

Mobile devices aren’t going away so this is a point that cannot be neglected. As the use of mobile continues to increase, it’s important to jump on this trend sooner rather than later. So, you must keep the mobile-friendly factor in your mind, or else you are bound to witness losses.

Make the utmost use of ‘EAT’

Google has highlighted the importance of content quality over quantity on several occasions. So, if you are wondering what Google means about quality content, remember EAT concept. It stands for expertise, authoritativeness, and trust.

These are the variables Google uses to judge whether your site is providing excellent material or not. If your site has nothing informative or interesting then Google won’t support you. The bottom line is that Google loves those who are appreciated by its users.

Wrapping up 

If you desire to be one of the  SEO companies in India then you need to swear by these latest trends in the SEO world. You need to be an innovative head to get through all the roadblocks to take your clients ahead of their rivals.