Local business listing is an essential part of your business and getting it is the path towards lead generation. Understanding the simple technique might level up your business strategies and get you more clients. Let’s dig in for some information.

What is a local listing?

The local listing or the business depository listing is nothing but just an online website/portfolio containing your business name, address, phone number, number of employees, and other essential data. 

Many sites help one get the image of the office for a better search engine optimization. You can also try posting about events and webinars being conducted.

Why is the local listing important?

It is the best way to increase your business visibility. It also helps your customers to find your business easily and provide the best citation. By creating your search engine result visibility it becomes for business owners like you to get b2b lead generation strategy on point. 

You can also reach out to more leads as this works as a b2b prospecting tool for you. Customers from across the world can search for you as the filters are put and your optimization works. 85% of the customers are using the same local listing to find the services they need.

Local listing is more often done on mobile phones. 90% of the public search for local businesses is done on mobile by millions on a regular basis. There are several platforms to get your business listed and counted as a brand. You can use social media platforms for more engagement with the audience like Facebook, Yelp, Glassdoor, Google My Business, Apple Maps, Bings, and Foursquare. 

Online traffic is better than offline traffic, though offline traffic is coming from people conducting online research. Listing your business details accurately and marking your presence can claim your b2b lead generation far better than any strategy.

Understanding the anatomy of local business is no big task if get your details right. Figure out the listed below are included in your local business listing, a crucial way for b2b lead generation.

 

  • NAPWCHD

 

The very easily and must-have details for any business. Break it down into

  • Name of the Business– the most engaging and with your signature style if possible.
  • Address– ensure that the current right address is posted. For better connection alert you add service area business or geographical zip codes that you serve.
  • Phone number– very essential that you add a local phone number that is active and is in-network.
  • Website– best way to let them enter your domain and get your business pop-up form ask them their email. You can have any strategy but linking the website gives better visibility and an authentic picture of your active presence.
  • Category– this is the common word you will be choosing to get listed as people search for your business. Be wise when you choose any.
  • Hours– very essential, enter your working days and availability hours with holidays.
  • Description–  write a short and crisp description of your business and let them understand your goals and strategy.

This is the very essential listing that must be fulfilled by you or the client visiting your company might have trust issues. You may be losing b2b prospects because of the wrong information posted or new information not being updated.

 

  • Book an appointment

 

If you are a consulting company or provides advice related to any business, hospitality, tourism, or education. Make sure this option is available on your local listing. It makes your b2b lead generation a step ahead strategy. 

This can also be your call-to-action. The more and frequently you respond the better your prospecting works and you will have your ideal lead. Make sure you have people to respond to this request. Use it as a prospecting tool for your business for free.

 

  • Photos

 

Putting photos of the location, office, and events happening gives a more clear picture of the office environment. It opens up the gate of approachability. 

Choose the right picture to show your business essential and enabling customers to join. Upload pictures that are relevant of some utility. It shouldn’t push down your first impression.

 

  • Respond to reviews

 

If you are unaware that around 35% of b2b lead generation takes place on the reviews posted, then you must get active on the platforms your website is marking its presence.15% of google ranks a local business is from google reviews. 

By just responding to reviews you can optimize your website by using keywords and giving links to reach them quickly. It is a great way to manage customers and convert them to customers. 78% of companies use this method and have it very effective.

 

  • Menu

 

If you are a restaurant owner or provide some services from which the customer can choose don’t hesitate from listing the menu. 90% of the customers are delighted to find information in one click and you might get benefited.

 

  • Attributes

 

Customers get engaged in your service when they see what you offer. If you feel the chances of visiting the site will be less. Post what the leads can expect from you and they will soon end up signing up for your website.

Closure

Local listing is essential as they give the b2b leads more information and a crisp view about your business ethics and ability to deliver services. Listing acts as a b2b prospecting tool and is now a part of everyone’s life. Try solving the issue at first go and gain trust