An expression is a form of art not everybody is born with, however, one can get better at it with time and experience.
There are various modes of expressing oneself, it could be verbal, written, or even visual.
Visual presentation is a very unique and understandable technique for expressing, communicating, and conveying one’s thoughts.
It is scientifically proven that people relate to and understand things better that are presented by way of a video, it also enhances their ability to retain the video content.
In this article, we will discuss the do’s and don’ts while making a video.
DO’S
CHECK THE LIGHTING AND SOUND:
It holds one of the most eminent spaces in the entire process of corporate video production.
The video becomes more interesting and viewable when it is shot at a place having good lighting and is recorded where there are no interruptions and noise.
The clarity of the video should be good, it will make people feel like watching the video.
If the video does not have good visuals or has an unclear sound it will become boring, people will lose interest and the video maker will not be able to convey the message they want to.
CREATE UNDERSTANDABLE CONTENT:
To leave a lasting impact on the viewers or the target audience the corporate video producer should keep in mind the fact that the content should not be so complicated that it is not understandable.
It should be comprehensible by the common man or the target audience if created for such a specific purpose.
The content should be made in such a manner that it seems unique and is simple enough to influence people to the core.
If such a quality can be incorporated into a video, it definitely will be a powerful tool in conveying a message effectively.
PLAN AND BACKUP:
Another thing to consider before corporate video production begins is that one should plan the sequence of the video, budget the resources, and make all the arrangements in advance.
After the video has been produced, one should keep a backup of the same before releasing it.
MAKE IT SHORT:
The duration of a corporate video should not be very long.
The fast-paced lifestyle of people does not allow people to spare time to go through big articles, so they prefer watching a video.
The time they spare to watch a video should be invested in good and powerful content.
To attract the attention of more and more people one should keep the message clear and the video short.
DON’TS
INCLUDING TOO MUCH INFORMATION:
One should not add too much information regarding a particular topic in a video in one go. This makes the video more complicated to retain.
This also reduces the impact it creates on the viewer. Thus, if one wants to increase the impact of the video then they should keep it precise and make it stick to a single point only.
If one wants to include some additional information in the video, making parts of the video should be preferred.
It makes the video shorter and diversifies the content systematically into smaller parts.
MAKE IT TOO LONG:
As mentioned earlier, corporate video production has to be very innovative yet less time-consuming.
Making the video longer in duration and dragging the topic will do no good to the video maker or the viewer.
It creates a sense of boredom among the viewers and they leave it in between before completing it.
Thus, creating longer videos will only work to the disadvantage of the producer at large.
Also, resting longer videos will also increase the cost of creating a video, it will increase the editing time and put far the releasing time of the video.
AVOID MENTIONING EVERYTHING YOU WANT TO CONVEY:
The purpose of creating corporate video content is to convey a message uniquely.
In a video, one should not mention everything that they want to convey, they should leave things to the discretion of the viewer, to understand, interpret and think about things.
One can trigger the viewers by putting them at a point where they are to choose their next move, such things can be done to spread awareness regarding a particular issue.
Viewers can be asked for their reviews or solutions to the question put before them to increase the impact instead of just putting everything in front of them.
Thus, in the above points, we mentioned the important do’s and don’ts that one should keep in mind while making a corporate video.
More than anything that’s more important is the message that is being conveyed, the efforts being put to make the video, the understandability of the viewers, and the impact it creates on them.
The technical aspects can be put in the backseat if the video has any impact on the audience for any betterment.
