There are many other ways to change the color of a cosmetic container, such as with the cap or lid of a lipstick or mascara tube. As a client, all you need to do is supply the manufacturer with colors or a sample for reference. However, you must first understand the significance of color in cosmetics branding and how to pick the finest designs before you can proceed. You will learn more about color scheme for custom lipstick boxes it in this article.
Color psychology is more important than you think
Color psychology is a critical component of both advertising and retail sales. The color of your product packaging may sway customers to buy your products. Furthermore, this is especially relevant to Cosmetic Packaging. Because cosmetics heavily influence the lexicon of glamor.
There are many situations when a cosmetic product’s price and brand value skyrockets due to its eye-catching packaging design. Somehow, only few people acknowledge this fact.
Find out how to build a unique package design, what to look for in a manufacturer, what to keep in mind while shipping internationally, and more in the following sections:
When it comes to cosmetic packaging, colors have a significant role
To properly package a cosmetics item, consider two aspects: the primary container and the secondary container. The lipstick tube, eyeliner bottle, eyeshadow container, and so on are examples of primary containers for cosmetics. Boxes or wrappers are used to enclose containers. Famous cosmetics companies use secondary packaging to protect their primary packaging from being damaged by the secondary packaging.
The first step is to determine whether your cosmetics come in the major package or the additional secondary package for color customization. Why? Because they must coordinate both secondary and main covers in color and branding approach.
China’s Packaging Trends for Cosmetics Focus Mostly on Colors
Every Chinese cosmetic packaging producer is aware of the psychological impacts of color. The following are some of the most popular colors for cosmetic containers and how they represent your business.
Black color – Represent Suave. Stylish. Enigmatic.
The black canisters are always the most eye-catching on the store rack. As a result, black is often denoting more expensive or valuable items. It also conjures up feelings of refinement and enchantment. Chanel’s Rouge Allure Lipsticks are an excellent example in the lipstick department.
More and more eco-conscious cosmetics companies are now employing black glass bottles and tubes with white minimalist labels with uppercase or spaced letters. The vegan, eco-friendly, and artisan population favor this look. Distinctive text can be difficult to discern on dark-colored containers with metallic embossing. Let’s have a look at some additional choices.
Gold and Silver are precious metals – Represent Glamor. Festivity.
After black, metallic hues are the most preferred for luxury lip gloss containers. Many luxury firms are now using metals like stainless steel or alloy instead of plastics like PVC in metallic hues for high-end products. Metallic and black containers make a great color scheme. Since the 1950s, gold lipstick tubes in the shape of bullets have served as the industry’s most enduring emblem.
‘White Color –Represent Simple. Straightforward.
When it comes to drugstore items, white is a better choice since it conveys the ideas of simplicity and clarity. White containers are easy to read, and because many cosmetic containers are small, white containers are much easier to read.
Typically, when it comes to custom printed lipstick boxes, colorful, metallic, or black hues are used to accentuate elegance. Skincare, shampoo, moisturizer, and lip balm containers are more suited to white packaging than any other color. The use of color is increasingly common in cosmetic containers, and white is the most popular option.
Demand of custom lipstick boxes
It is most common for cosmetic containers to include contrasting colors distinct from complementing colors. There has been a long tradition of black and gold being used for more serious and luxurious things. Several new companies are now using colorful lipstick containers in primary colors to appeal to the younger demographics.
As a result, it makes more sense to select a hue depending on your product range and target demographic. Another popular trend is the use of custom shapes, such as cartoon figures, animals, easy-grip shapes, and a zillion more. There are no longer only two alternatives for lipstick packaging boxes, such as square or round.
Selecting Custom Packaging Manufacturer for Cosmetics:
This article will explain how to work with a manufacturer who takes the importance of color psychology into account when developing packaging for cosmetics.
This is How It All Happens
It’s the customer’s responsibility to supply the manufacturer with a Pantone color reference or return the sample for inspection. A step-by-step guide for creating your logo on an empty lipstick case follows.
Consider Extended Gamut printing
Custom packaging brands would appreciate the availability of this capability. Extensive Gamut (EG) printing formulas have a greater potential to generate more distinctive bespoke colors in a variety of hues than spot-inking with four colors, which is the usual procedure. Printing more than 90% of the Pantone Matching System (PMS) colors with greater accuracy is possible.
Understanding Surface Technology and Materials
The quality of your package is determined by the color and surface technologies you choose. Choosing the materials provided by your manufacturer will have an influence on the long-term cost of your packaging services.
Nearly 85% of cosmetics buyer’s decisions depend on the lipstick boxes wholesale package’s color.
A renowned cosmetic packaging maker in China reports that approximately 80% of their customers employ new packages. Because packaging improvements are an integral aspect of lipstick brand marketing. 85% of consumers say that color is the most important element they look for when purchasing cosmetics. It is the most important aspect they look for when identifying a certain brand.
Wrapping up:
As a result, you now understand how the color of your cosmetics container may either enhance or harm your brand. You should take advantage of this opportunity by working with a well-known cosmetic packaging maker.
