Search engine optimization (SEO) remains one of the most important ingredients for a successful internet marketing campaign. With the business environment getting viciously competitive, building a beautiful website is no longer enough. Every business in your niche already has a website and to stay competitive, you have to beat your competition through search.

You can’t afford to waste your time and money on ineffective SEO. So, what are the best SEO tools used by agencia seo barcelona? Here are some of the most effective tools that can help you achieve your online business goals.

Yoast SEO Plugin for WordPress

Yoast SEO is without a doubt one of the best SEO plugins for WordPress. It’s a premium plugin and it comes with tons of features that help you optimize your content, improve your website’s search engine visibility, and get more traffic to it. It also includes an advanced auto-update feature that ensures that you don’t miss any updates in regards to changes in the algorithm of Google search engine. The plugin has an intuitive user interface that makes it easy for even beginners to use it. You can find Yoast SEO on all major platforms including Android and iOS devices.

Google Analytics by Google Inc. (GA)

Google Analytics is one of the most popular software programs used for website optimization. It helps you understand how your website is performing in terms of traffic and conversions. You can also track how much traffic your website receives from different geographical locations. Google Analytics is a free service that is offered by Google. The service tracks the user’s behavior on a given site and generates reports that you can use to improve your site’s performance. You should use Google Analytics to understand the behavior of your audience so that you can improve their experience on your websites, too.

ConvertKit by ConvertKit

ConvertKit is another powerful SEO plugin for WordPress that helps you increase the number of leads and sales from your website. The plugin allows you to send more email campaigns without worrying about the quality of these emails as it allows you to create highly targeted and personalized email campaigns for your subscribers, too. This tool also includes a feature called “ConvertKit List Builder” which makes it easy for you to create landing pages through either WordPress, Shopify or Squarespace. This tool allows you to integrate your website with the other apps that you use for marketing purposes.

W3 Total Cache Plugin

W3 Total Cache is a powerful plugin that helps speed up your WordPress site. It allows your website to load faster and saves you from having to pay for expensive web hosting services. The plugin optimizes the files of a WordPress website and makes them smaller so that they are easier to transfer over the Internet. You can also use this tool to remove images and videos from your site which will save you loads of space on your server. This plugin is free and it can be used on all major platforms including Windows, Mac, Linux, Android, iOS, Blackberry, etcetera. It’s easy to install and it comes with tons of features that allow you to customize its performance according to your needs.