The $10 billion outdoor furniture industry has seen rapid growth in recent years and is expected to further grow by 50% to $15 billion in overall sales by 2028. But, the industry is riddled with logistical and supply-chain flaws which have resulted in a bloated and inefficient manufacturing process for many of the industry’s major players and consumers paying 2 to 3 times what they should for their outdoor furniture.
Innovative furniture outfit Harbor Classic decided it was time for a change.
Most furniture manufacturers sell wholesale to retailers at a 30-50% markup, and retailers typically turn around and add another 60-75% markup to consumers. Production times are unpredictable, delivery times are slow and inconvenient, and price gouging is rampant.
“These deceptive practices and steep markups due to the middleman are exactly why we decided to start Harbor Classic. We saw the massive gap and decided to fill it with a vertically integrated, direct-to-consumer outdoor furniture company with timeless designs that are handcrafted by the industry’s leading artisans.” said the company’s Chief Executive Officer.
Harbor Classic is leading the charge with an unprecedented “one price, next day shipping” business model. “We offer the absolute best prices and quality to our consumers without cutting a single corner,” said the company’s Chief Marketing Officer.
Harbor Classic believes its open and honest approach to outdoor furniture will reward the consumer by providing a client-centric shopping experience that is second-to-none in the outdoor space.
Harbor Classic’s single advertised price includes their custom, handcrafted furniture from the finest materials (like grade A teak, HDPE resin wicker, and powder coated aluminum), industry-leading Sunbrella fabric cushions, and next-day shipping to your door. Lead times are virtually nonexistent with HarborClassic.com because everything advertised is in stock, and ready to ship. Consumers can expect one all-inclusive price with next day shipping.
“We control every aspect of the process. By designing and manufacturing our own products, we can attest to each and every piece’s quality. We utilize only the best materials, specifically suited to outdoor use that will last a lifetime. By recognizing and shedding the deficits other brands have, such as fancy showrooms, middlemen, and long lead times, we have perfected the outdoor product and furniture buying experience that consumers have been craving at a significantly lower price, and our products ship to you the very next day. We hold ourselves accountable so that you don’t have to,” said the company’s CEO.
Check out Harbor Classic’s e-commerce platform, HarborClassic.com, to see how the future of outdoor furniture works.
