The years 2021 and 2022 have proven to define the subcontinent’s local music industry, as the regional artists and record labels have perfectly adapted to the digitalization and streaming culture. With Hip-hop emerging throughout the country and all the other genres progressing in their respective domains, modern Punjabi music also went through synergy and fusion, with several underrated. Yet, notable artists like JS Atwal have broken into the mainstream, dazzling the audience from Agra to Calcutta. The talented singer and songwriter Atwal has taken full advantage of the exponential growth witnessed by the Punjabi music industry, making his mark in the largest non-film-based music industry in India.
Being fond of music yet born in a farmer’s family, Atwal went through childhood and adolescence, which inspired his writing skills from a very young age. After that, he moved to the USA and returned with enough resources to establish a firm footing for his musical career. His journey started with covers and singles in 2012, but he achieved a significant breakthrough later in his career.
He came up with a fantastic collaboration with the well-known Punjabi Hip-hop pioneer Bohemia (https://www.youtube.com/watch?v=cwxPzUhUuyw); Atwal shot up the charts and became viral, amassing almost 3 million views on YouTube and countless streams on other platforms. The song earned him a worldwide reputation, but he didn’t stop there. He experimented with music, which resulted in several other tracks that got into the mainstream playlist in no time. The audience and the critics commend and appreciate his unique style, creative songwriting, tremendously catchy hooks, and entertaining music videos.
Ever since then, Atwal didn’t stop the hustle and kept pushing beyond his limits, making one hit after another and gaining a huge following worldwide. Many say that AJ Atwal is in the list of those names who didn’t only gain massive recognition, applause, and appreciation in the local Punjabi music scene but played a detrimental role in pushing the music outside the local vicinity and gaining an enormous following in countries like USA, UK, Canada, and Australia. Due to his groundbreaking impact and continuous experimentation with music, many critics term him the new “melody prince of Punjab,” who leaves catchy melodies inside the heads of his listeners who keep it humming all day.
