SMS is an abbreviation for short message service, and when it is used for promotion or marketing, it is termed as SMS marketing. This form of marketing involves communication via text messages to customers about business or its forthcoming offers, campaigns, updates etc.
For restaurants, this idea of marketing is very effective and lets them easily connect with the customers. So if you want to invest in an outcome-driven SMS marketing tool, make sure not to ignore the following suggestions –
- Do not use it just because you have opted for it – Too many SMS are annoying. If you keep on sending SMS daily or frequently to the customers with nothing important from the point of view of the customer, it would make the client sick of messages and will eventually start ignoring your messages. So, send messages only when something important is there for the customers.
- Short and precise- Unnecessary and flowery words that are like self-praise are no recommendation. A short and precise message with highlighted important words wrapped up in just one or two lines should be the key. None of us has free time to read long content and in that case, small sentences do catch the attention of customers. If it is about the menu, new offers, and deals, make sure it contains only that as short messages have the power to bag more revenue.
- Personalized messages– Sending personalized messages can do wonders because everyone likes special treatment. Messages addressed to customers with the name of the customer compel them to read the message. SMS of greetings of happy birthdays, wedding anniversaries or other important events of the life of customers can keep the customer intact with you.
- Use opt-in & opt-out option – Use opt-in and opt-out options giving choice to customers to continue with the messages or not. Send only those messages to customers for which they have opted. Also, allow users to opt out with the details of the procedure to do it.
- Use encouraging messages – It is vital to tempt the out-of-action to the customers to go ahead with more orders after the first order as it is seen that most of the customers are one time.
- Go on to reach the out of action customers – – Do not forget those customers who are slipping away from your restaurant’s clientele list. Give gentle reminders of your offers, discounts, and deals frequently to have them back. Reaching and grabbing your time-honoured customers back is a better and more cost-effective restaurant marketing idea than targeting new ones.
- Reminders of order completion – It is seen that customers leave an order in the middle by adding in the cart and not ordering for it. Remind and encourage them to complete their order with SMS tools.
- Encourage reference SMS- This is the latest trend and best technique to reach more potential customers. Send referral messages to tempt existing customers to come to you.
So, go ahead with this ever-green form of marketing and make sure to follow our advice for a profitable business.
