No matter how well your website is designed. It is necessary to keep it constantly updated so that it does not become an obsolete publicity tool for your company. Even so, one day the time will come when it will finally be outdated. When that happens, the only solution is to redesign your website.

The entire process of redesigning a website can take time – days or even several weeks. This process requires detailed planning, a lot of research and accurate decision-making, because in addition to a new and professional look, it must have all the previous content updated and integrated perfectly with the new design. It is not such a simple task, but necessary. So, let’s have a look at some signs that need to redesign your website.

6 Signs that indicate the time to redesign your website

Your website is an essential part of any consulting business as it is accessible 24/7 and is up and running even when you are not. But perhaps the most powerful feature is the ability to generate leads and turn them into customers.

However, when your website is outdated and not working properly, you can kiss any potential lead generation goodbye. But how often should you redesign your website? Today we’re sharing the top 6 surefire signs that it’s time to redesign your website. If you’re saying “yes” to any of the six points below, it’s time to embark on a website redesign project.

Website is not mobile friendly and responsive

According to the statistic, 52% of all website traffic comes from mobile devices, and Google is now basing its rankings on mobile rather than the desktop version of a website. If you have a separate mobile website or a website that doesn’t use responsive design, it makes more sense to create a new website from scratch using a mobile-first approach rather than trying to adapt it to mobile-friendly elements.

With stats like this, you need to make sure your site is mobile friendly! When someone opens your website on the go, if the website size isn’t right or it’s hard to read or scroll, you’re more than likely to lose that potential customer to a competitor. So, by designing and updating your website your can create a more smooth working and mobile friendly website. 

Does to adhere to latest SEO optimization tactics

Just like referrals that spread through word-of-mouth as a result of good and bad customer experiences, search engine referrals provide the best path to customer acquisition that results from increased traffic. If the competition is outperforming you, it likely means that they have implemented  Search Engine Optimization (SEO) and best practices that are probably missing on your website. 

You need to organize your content better than other websites and have a structure that indexes the information present on your site, achieving a better positioning in the search results. Moreover, redesign your website according to the latest SEO trends to improve your position on google ranking.

Outdated content and format

Sometimes looks matter. While it’s important that the site works flawlessly, it also needs to look modern and fresh, not stuck in a bygone digital age. So, if you look at your website and see that it looks dated, it’s probably time to redesign your website. A layout created in 2020 will no longer be current in 2022. Web design patterns and trends change very fast, so if your e-commerce design is not up to date and evolving at the pace of others, it ends up being considered outdated.

The same rule applies to the technology used, for example, insisting on displaying banners in flash format can be a big mistake, from the point of view that several  devices  no longer support this format. When this happens, visitors spend less time on your site and your customer acquisition tends to decrease. New information and content not only makes visitors see the site as responsive, but also helps to optimize its positioning in search engines.

Website’s bounce rate is high

Many people will ask, what exactly is bounce rate? Simply put, it’s the percentage of people who visit your site and leave after seeing just one page.

If you have pages on your site where your products are displayed, a high bounce rate means people are visiting your homepage and closing your site right away, not even looking at your products. The best bounce rate is 26% to 40% and anything higher than that is bad. There are a few things that can negatively affect your bounce rate:

Slow loading pages

If your homepage takes a while to load, which is more than 5 seconds, people won’t have the patience to wait and will just close your site and look for another one. Research shows that 40% of users close a website if it takes longer than 3 seconds to load, and 47% of users expect websites to load in 2 seconds. This can result in a high bounce rate. Thus, analyzing bounce rates can help you understand how often to redesign website.  

Poorly designed website

When we say poorly designed website, it’s not just about conflicting colors, but about all the bad design choices. This includes lost or hard-to-find navigation, websites that look artistic but are actually just confusing, text the same or a similar color as the background, incorrect order of elements resulting in confusion, no search box, no ability to answer, no SEO and many more.

Good user experience should be your #1 priority and there are millions of good websites that you can use as inspiration when redesigning your website. Likewise, there are also a ton of bad website design examples that you can refer to to avoid making the same mistakes.

Your website is not generating revenue, sales, or leads.

If you’ve been looking at your site and wondering why it’s not converting, this is a sure sign that something might be wrong with your site. When your site gets traffic but no conversions, that’s a big problem. There may be something critical missing from your site that is turning off visitors.

Frankly, there could be many reasons why your target audience isn’t getting your site well enough to convert. It can be anywhere from your visual design on your landing pages to your site speed and overall user experience. Either way, when your website isn’t generating conversions. It’s time to redesign your website.

Competition is eating away your meal

There are times when you might benefit from having a different website than your competitors, but there are times when it might be better to blend in with what everyone else is doing.

When you are starting out, following the approach that the market leaders are following can be a good idea, and it shows your users that your product/service is just as serious as the others they already know. But if your company has already grown in size and needs to show the world how it thinks differently from the competition, a redesign can be a good solution.

Final verdict

New trends appear every few months in the web design world, so it is necessary to keep pace and know why redesign website benefits  Also, technology is improving rapidly and it is important for websites to keep up with this. Both appearance and performance are important when it comes to websites, and being on top of both is crucial if you want your website to succeed.

Hopefully, this article has helped you learn something about when it’s time to redesign  your website. So, adhere to these signs and implement them effectively!

Thanks for reading!