Marketing is an ever-changing industry. It has evolved by thousand folds in just a few years. Every year various trends come into the light. Some are hit, and others pass by without creating much impact. Check out these latest marketing trends and predictions that are all set to create a frenzy in the market:
Metaverse:
In the year 2021, Facebook announced that it was all set to rebrand itself, and the first step they took in its new set vision was by changing its parent company’s name to Meta.
Next, they are preparing to launch Metaverse, a virtual space that will look similar to sci-fi movies.
What can you expect?
After the full-fledged launch of Metaverse, you can expect a brand-new platform for advertisers to promote their brands and grab consumers’ attention. For them, people who are into digital marketing are no less than an opportunity to expand their learning arena and capitalize on it.
Influencer Marketing
Remember having conversations with your friends about your favorite actor, color, sports? There is one more addition to the list of favorites these days. Influencers have taken up most marketing work, and why won’t they? The amount of following over social media can easily lift demand for any product.
“Influencer marketing is becoming a necessary component to a successful organic social media strategy,” said Emma James, Social Media Lead at NP Digital.
She further mentioned that “Users are more likely to trust a person they follow on social media than a brand, so brands that are creatively leveraging this tactic are the ones that are making waves.”
What can you expect?
Influencer marketing has grown from $1.7billion in 2016 to $13.87billion in 2021. With such speedy growth, any company is bound to incur huge sales and profits. As a result, you will notice many new companies collaborating with influencers more and including influencer marketing in every marketing plan.
Customer Trust:
Gaining customers’ trust was not taken as seriously as it has become these days. Earlier the industry had a product-based approach. They only focused on building a commodity that could be unbeatable in the market and would grab the customer’s attention. But today, the scenario has somehow changed. If you cannot touch a customer’s heart and gain their trust, it is hard to say that you will ever last in the market for the long run.
What can you expect?
You will notice that bringing in new customers is not what will make you shine bright this year—but retaining your old customers and creating a loyal following will. For increasing customer retention, there are different strategies that one can apply, like rewarding your promoters, resolving their queries quickly, providing your loyal customers with freebies, etc.
AI Automation:
After the occurrence global pandemic, one cannot deny that the companies who opted for automation were able to save their business from going all the way down. Not only is your time saved, but your decision-making power also speeds up.
What can you expect?
Like the past few years, this year will also welcome some brand-new updates in the automation world. Machines will play a larger role in handling campaigns. Tools to help businesses allocate their capital more efficiently can also come into use this year. Big tech companies like Microsoft and Google always make sure to create such interesting changes.
Video Marketing:
A few years ago, video-based content was not given the love it should have. But these days, you will notice that it is consumed the most from small children to adults. Children above the age of 12 could be mostly seen scrolling through TikTok, Insta Reels, or Youtube.
What can you expect?
Businesses that have been seriously working on video marketing are bound to see amazing growth this year. It is reported that by the end of 2022, at least 82% of all consumer traffic will come from online videos.
Is there something more you have predicted
So here are some future marketing trends that will help you grow your business. Of course, there is a possibility that what you predicted might not actualize in the same way you wanted. But one shouldn’t lose hope and keep on exploring new platforms to grow.
