For any company, it is important to invest in promotional and branding activities. It is not enough to offer quality products and services alone. To succeed in a competitive environment, you need to enhance your brand awareness through innovative marketing strategies. There are various ways of branding and promotion, such as old-school advertising. However, TV, radio and billboard ads often require a huge budget, which may or may not be feasible for a company.

If you are looking for a cost-effective way of branding your product or service, promotional products are the right choice. There are different promotional items to choose from, and the company can make their decision based on preference and budget. Once such item is promotional pens! Giving away custom pens to your prospective and current customers as well as your staff and clients may seem old-fashioned, but it is still one of the best ways of promoting your company.

Here’s a look at some benefits of choosing promotional pens:

  • Utility

It goes without saying that pens are useful, whether you’re at work, school, or putting together a shopping list at home. Promotional products are often criticised as being of little actual use to customers and clients. This is certainly not the case when it comes to pens.

  • Pens are available in different styles and colours

Gone are the days when pens were available only in blue ink. You can now get them in black, red, green, purple, orange — every colour under the sun. People often view the pen they use as making a personal statement, particularly if they’re travelling or signing important documents. A personalised pen is a great way of conveying style.

Every time people will use your promotional pen, your logo or company name will remind them of your brand. This will create a long-term memory which will ultimately increase your brand recall value. In fact, when the pen is used, others will also get a glimpse of your logo, meaning your brand will further get mileage.

  • Eco-friendly

There are several options when it comes to the material of your pen. Gone are the days of poor quality plastic; you now have the option to go with eco-friendly products, made from materials such as bamboo, recycled plastic, recycled paper, or biodegradable corn-starch. Just like the usual pens, eco-friendly pens can be customised too. It is also a perfect choice for people who are looking for small ways to help protect our environment.

  • Economical

Pens not only have high utility, but they are also quite economical. You can buy pens in bulk at affordable prices. Though their price differs based on the style and material, they are still a cost-effective option. You can buy an ordinary pen and give them a premium look by customising it for your brand.

  • They can act as fancy business cards

Business cards have your contact information to introduce your business to your prospective customers or clients. Promotional pens can also work in the same way. You can place your company logo, company name, or contact information on the pens. This will transform them into a powerful marketing tool.

  • Pens can be shared

Whether it is home, work, school, bank, or any other place, pens can be shared with everyone. This allows your brand to get extra exposure surrounding your target market. Others who would like the style or design of your promotional pen might ask the person about the details of the pen. This creates a likeable image of your brand and boosts its popularity.

  • Longer brand exposure

On TV and billboards, people see your brand for a few minutes. However, the promotional pens will last for many months, extending brand exposure. It is arguably a far more worthwhile use of your money and resources, particularly if you’re on a tight budget.

Pens are handy and convenient and can be carried by anyone everywhere. They can be kept in pockets and bags, or handed out alongside branded notebooks and planners. If you wish to promote your brand in a cost-effective manner, promotional pens are the best choice. Just make sure you choose a reputed and renowned manufacturer of promotional items so you’re not investing in a cheap product. After all, the quality of a promotional gift matters the most!

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