The majority of companies today sell great products and services, and provide customers with support that is deeply knowledgeable about the company and its offerings. Only a few of these companies offer self-service services such as knowledge bases.
Think about how you would like your company to take advantage of the full potential of search engines for generating leads and growing. Therefore, you must be one of the select few companies with a SEO-friendly knowledge base and other self-service customer resources.
The purpose of this article is to show you what a knowledge base can do to help your business grow, how it can use search engines to dominate the market, and how it can generate more leads.
Identify the right keywords
A content-related project can’t be successful without research. Creating or updating knowledge base content requires thorough keyword research. In this way, you will learn what your potential customers search for, which will lead you to create content they will find and click on.
By doing keyword research, your customer support knowledge base is designed to help them find the exact solutions to their problems.
A guide to keyword research
Despite the difficulty of keyword research, here’s how you can get started:
- Create broad topics for your knowledge base articles – Think about topics, categories, and questions people in your niche need information about. Be as broad as possible at this point. Don’t worry about being too specific.
- Think like your customer and think about how they would find a solution to their problem – Make use of SEO tools to find specific keywords within each topic and question. Your customers may ask questions, so you should isolate the key terms from those questions.
Make your knowledge base more accessible
To develop the structure for your future knowledge base, you will need to combine keywords research with your knowledge about the needs and problems of your customers.
A good knowledge base looks like this. There are a number of general categories on this site that are further divided into subcategories for inquiries that are more specific.
Implementing a knowledge management system
Creating a knowledge structure that works may seem difficult, but all you have to do is make the information available and put it at the forefront of your mind. As well:
- Ensure the metadata is appropriate.
- To properly define content structure, use HTML H1 through H6 tags
- It is important that your knowledge base’s design is responsive, mobile-friendly, and user-friendly so that Google’s bots can easily scan your content
Either you can use a knowledge management system such as LiveAgent to create your knowledge base structure (and your entire knowledge base), or you can do it manually.
Assemble content clusters
Your knowledge base can be used as a lead generation tool through content clusters. By using topic modeling and internal linking, you can optimize your search performance.
There are three steps to this process:
- Creating a cluster’s central page (or any type of content) is comprehensive and broad.
- Links from and to the pillar page – called cluster content
- Keeping your cluster together with interlinks
Content clusters for your knowledge base
Now that you know what content clusters are, let’s walk through the steps of planning and building your knowledge base’s clusters.
1. Analyze your goals and search for keywords.
Creating regular knowledge base content should be accompanied by keyword research, and the same should be true of creating content clusters. In addition to determining the goal of your content cluster, you must find the best possible keywords.
2. Choose the cluster topics
Your help documentation should be organized by topic based on the content cluster’s goal. All content related to the topics you identified will become the cluster’s content.
3. Establish pillar pages
After identifying your cluster topics, start thinking of pillar pages that connect the content within a cluster. Remember, a pillar page serves as a hub for other help doc pages describing similar topics.
4. Put your articles online
After you complete your cluster topics and pillar pages, you can begin writing the knowledge base articles that accompany them. Knowledge base articles can be optimized in several ways. To build your knowledge base, you can include pop-ups and slide-on forms.
5. Integrate internal links
This is an example of a content cluster knowledge base from Post Affiliate Pro, a software that is intuitive, fast, scalable, and infinitely expandable so that your whole affiliate program runs smoothly.
6. Update your content cluster regularly
To maintain your content clusters, you need to create internal links, create knowledge base articles, and define cluster topics. Active participation is necessary.
Lastly, some thoughts
Creating a proper knowledge base for help will take some time. Research and a proper structure are required, in addition to articles that benefit all WordPress users and a glossary.
The maintenance of a knowledge base will be an ongoing process, but the reward will be well worth it.
