Halloween is just around the corner and celebrated widely across the United States with costumes, pumpkins, candies, decorations, parties, and other various events.
Also Read: Google Shopping Trends on Halloween for Apparel Categories
Top 5 Trends of the Halloween Season
1. What to Buy?
Costumes rank as the best-selling category followed by Decorative Items, Candy, and Greeting Cards. According to the NRF survey, consumers plan to spend $3.2 billion on costumes (purchased by 67% of Halloween shoppers), $2.6 billion on candy (95%), $2.7 billion on decorations (72%), and $390 million on greeting cards (34%) in 2019.
2. Trick or Treat – Mode of Celebration?
Handing out candies is the most popular choice of Halloween celebration followed by other activities such as decorating the backyard, dressing up in costumes, carving a pumpkin, attending a party, etc.
3. What Dresses to Wear?
Super Heroes and Princesses are the most popular among children and are predicted to stay on top for years to come. The most popular Princess costumes include Elsa and Anna from the Frozen movie franchise while Spiderman is another popular choice among children. Other top superheroes choices include Ironman, Avengers (Others), and Batman.
Among adults, Witch is the most popular and undisputed costume choice reigning in number one for more than a decade.
4. Choice of Candy
Candy sales skyrocket during the Halloween season per 12 years of data collected by 1 Candystore, Skittles, Reese’s Cups, M&M’s, Snickers, and Starburst are the most popular Halloween candy choices across the US. Hershey’s is most popular in Pennsylvania and Alabama while Sour Patch Kids ranks highest in Maine. Candy Corn is the choice of candy in Idaho, Nevada, New Mexico, North Dakota, and Iowa. Hot Tamales is famous in Arizona, Indiana, New York, and Virginia while Texans favor Reese’s and Californians favor Skittles.
5. Consumer Spending Trend
According to 2 NRF’s Annual 2019 Halloween Spending Survey, conducted by Prosper Insights & Analytics, about 68% of Americans plan to celebrate Halloween in 2019, which is a 1.2% dip compared to the previous year. However, with about 172 million celebrating, the revenue impact is massive. Per market data using GrowByData Marketplace Intelligence Solution, consumer spending reaches $ billion with the peak during October (65% of shopping), followed by September (30%), and before September (5%).
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