When you write a post for your blog or website, you want it to be good. You want to include lots of good resources, make it entertaining, and convey useful information. But, as a cannabis entrepreneur, you also want to grow your audience and get people talking about your cannabis business. The easiest solution is to hire a marketing agency like Spark Factory to help you grow your business.
Here, we will talk about how writing a guest post for your blog or website can grow your audience.
Guest posting is a great marketing strategy for growing any business. On the Internet, you can find numerous sites that are highly trafficked by your target audience. When your article is published on these publishing platforms, it is guaranteed to be read by a targeted number of readers. I will share with you several strategies for using guest posts to grow your cannabis brand and enhance your visibility on the web.
In today’s cannabis businesses, guest posting has become an increasingly popular marketing tactic. Guest posting is the act of writing or sharing an article on someone else’s website or blog.
Use can opt for guest posting is to increase your company’s reputation. You can also use it to promote your cannabis products.
Guest posting works because website owners and bloggers always look for new content to share with their audience. And often, the sites they post on are highly trafficked and well respected.
So, writing a guest blog post can be a great way to gain exposure for your business.
The guest posting strategy has three main parts. The first step is to identify websites that accept guest posts and contact those bloggers directly. The next step is to pitch the bloggers on your idea and get them to accept your post. And the final step is to make sure that the post is well written and optimized for SEO – or Search Engine Optimization.
Figure Out Which Blogs You Want To Guest Post For.
Guest post opportunities are everywhere, but finding them requires research. Google “cannabis industry” + “guest post,” and you’ll probably get a few hundred blog posts offering guest post opportunities.
To narrow down your options, put together a list of blogs that fit your target audience. For example, suppose you’re in the medical or recreation cannabis industry. In other words, you might want to include blogs that cater to your speciality (such as dispensary, grower, or extraction blogs), as well as industry blogs that publish from time to time (such as Forbes, The Economist, or The Huffington Post).
Find contact information for the blog owner(s). Some guest post opportunities will require you to pitch your idea directly to the blog owner. In contrast, others allow you to submit content for consideration.
Either way, it’s important to get contact information for the blog owner(s).
Write A Great Pitch
The cannabis business is highly competitive. Your site’s content is one of the only chances to get an edge and get your content noticed. So it’s essential that you nail that pitch.
It’s tempting to think of the pitch as the blog post itself. But it’s wrong: the blog post is the summary of your pitch. Your pitch is the text, and your summary is the story.
You’re pitching to people who need something and who are willing to pay for it. If your pitch is compelling, people will be happy to buy.
But people only buy what you’re pitching to. You can’t pitch for things that don’t exist. So, if you pitch for something that doesn’t exist, no one will buy it. So the pitch has to make sense. It has to excite the reader.
Make Sure That Your Post Is Well Written And Optimized For SEO– or Search Engine Optimization.
Your post should be easy to read, and it should interest people.
The “right” way to do this is by answering a single, simple question or telling a good story. Your words should make sense, and they should interest people who read your post.
But the best SEO doesn’t come from keywords. The best SEO comes from people. If you write a great post, your post is more likely to be linked to by other pages that rank highly in search results, and your post will be listed near the top of search results.
Again, the emphasis is on people. Rather than focusing just on keywords, create a post that people will want to share.
Conclusion
Start submitting guest posts on cannabis influencer blogs. This will not only help you expand your reach but get more traffic to your website and also allow you to target a specific market segment better.
Guest posts can get your cannabis-related content in front of potential customers and give your business a boost!
