An event, be it a corporate or a public exhibition, should always be a fantastic experience for guests. These events can be a little drab for most people, not at par with the expectations making the guests leave back home early.

Therefore, as a successful alternative and a great addition, companies and many trade shows have started using table displays for events, which acts as one of the most compelling components of your marketing programs.

It does not matter whether your tabletop display is being used at a smaller trade show or a massive fair; some factors can be considered to make it more effective and efficient.

The Right Visuals

Experts suggest that you only have 3-4 seconds of an attention span to catch a visitor’s attention. Therefore, you must take significant time to create visuals and graphics that are effective and are able to communicate the message you want to convey.

Remember that the most influential trade show displays are shown to feature large images when tied into an overall message when it comes to trade show displays. And those messages and pictures are usually accompanied by a company logo and a probable tag line. Hence, the best you can do is think of your table displays as more of a billboard rather than a brochure and avoid using bulleted points and headings. Make it crisp.

Selecting The Most Appropriate Display

Keep in mind that table tops are available in a variety of styles. Hence, the most crucial thing you can do is select the proper display that’s best for your event. Generally, you have two options:

* Will the requirement be of a larger modular tabletop display with a good amount of graphics?

* Will the event only require smaller briefcase-style displays?

Though a smaller briefcase display might be suitable for some events, your competition will have large table displays. Therefore, make sure that you purchase a display that competes with that environment while making sure that whatever you choose is affordable.

Maximizing The Booth Space

Now that you’ve found the right tabletop display that is clear, and has beautiful graphics, don’t forget the next important thing of the process. Always remember to take advantage of some of the space in your exhibit. Though table displays for your event are a great addition to your marketing campaign, don’t forget to declutter the rest of the space as it plays an integral role in calling prospective buyers’ attention.

Conclusion

Table displays are a great conversation starter. Therefore, if the event is well thought out, you can ensure that the table display will definitely be reactive to the audience of the event, adding to the overall discussion of the event’s topic.

 

Author’s Bio – The author is a blogger and this article discusses 3 essential aspects of table top that translates to wonders during an event.