: I chatted to a marketing guru about the top marketing firms in Orange County and what are the things that she finds important in marketing, or what it is that makes them the top marketing firms. She told me a few really interesting things. The top marketing firms are not necessarily the big marketing firms, they are the marketing firms who are smaller, offer more personalized service and really treat each client as an individual client. They are the people who can come up with a good marketing campaign, and I will get to that in a while, and who keep their eye on the marketing campaign. Like a website, she explained, a campaign needs to be analyzed and checked. If it is not working, it needs to be changed. And there are ways, she explained to me, where this can be done by hardly costing any money at all.
What makes a good marketing campaign
The marketing campaigns that are successful are those done by marketing agencies who do their research. They really look at what the client is trying to sell or what message they are trying to get across. The marketing agency then ensures that all aspects of the campaign are directly targeted at these people. Any ads that are created use search engine optimization and they deliberately target the right age group and demographic of those who would be interested in the ad. If they are selling high heeled shoes, for example, they do not target men. Unless those men, which we know through online research, have shown interest in wearing high heeled shoes.
Good marketing firms, I was told, are small, personal, creative and always on the ball. They use analytics to ensure a campaign is using. They understand all aspects of the internet. All in all, the top marketing firms in Orange County get the job done!
