Other than offers and sales on different occasions, you can also boost your sales through loyalty cards. You do not need to rummage rooms of Americans, you will find a number of loyalty cards in the wallets of Americans. With over 3 billion Americans getting benefitted from loyalty cards, around 85 to 90% of companies are making great sales. 

Many firms like zoos and airlines are using customer loyalty programs to boost their sales and retain their customers. This strategy is constantly growing and appealing to the audience despite it being an older one. Loyalty Cards will prove helpful if you are facing a decline in your sales. Let us get acquainted with customer loyalty first. Later, we will be discussing different ways through which a loyalty card programme can boost your sales. 

 

Why Customer Loyalty Matters?

It is an easier and inexpensive way of retaining your old customers. You need not rely on new customers. There is more chance for your old customers to buy from you through loyalty cards. However, the possibility of boosting sales through new customers is low. In addition, acquiring a new customer is far more expensive than retaining a new customer. Furthermore, an old customer spends more than his first purchase. 

As you are aware of the customer’s loyalty importance, you must act fast before you are run past by your competitors. Here I have come up with the best ways to implement a loyalty card programme. 

 

Basic Points System

It is one of the easiest and common ways to implement loyalty cards. On each purchase, you award certain points to your customers. Your customers can later use these points to buy items. These points can be the customer’s cash value as well. For example, you can award twenty points on every one dollar spent. With 2000 points, they can buy a pizza from your partner brand or service from your brand. 

Customers can track their earned points by logging into their customer profiles. Such a system encourages them to make purchases frequently. If they want to buy a particular product, they will spend more money to earn points. Eventually, they will use their points for the reward. It ultimately boosts your sales. It is a simple yet effective concept, and you can implement it in your business model.

 

An Annual Fee

Charging an annual fee is another strategy with a lot of benefits. By charging an annual fee, you can earn extra bucks to boost your bottom line. You can chain your customers to your brand with this strategy. You can offer different perks with the membership card. They will not go to other brands as they have already spent on the membership. At least, they will be committed to you for a year. 

For example, Amazon provides enough benefits with its yearly membership. Amazon will not charge extra for quick delivery. A consumer will not think about other platforms when they can get their package within two days with no extra cost. It also includes streaming, music, and books. 

You must go for services that make you unique from your competitors. It will uplift your sales. 

 

Tiers Based Programs

You can also introduce a loyalty cards programme based on customers’ habits and choices. This strategy helps in encouraging the customers to spend more by benefiting them alongside. You must benefit your VIP customers who spend more than your average customers. 

You can offer perks like birthday gifts, community insiders, private hotlines, monthly gifts, courses, invitations to exclusive events, and flash 2 day delivery on all orders.

You can divide your customer’s types into visitors, insiders, guests, registered customers, rogue, VIPS, etc. You will be benefiting them according to their monthly or yearly spending. Your customers will stay loyal to you if you are taking care of them with such offers. It does not make them buy memberships, such perks will come with their spending.

 

Partner Loyalty Program

Not everybody in your targeted audience may have an idea of your brand’s loyalty program. Marketing may prove expensive to you. You can partner with some other brand of a relevant audience to promote your loyalty program. You will need not spend any cent on such a partnership. Both of the partners will promote their loyalty programs to their audiences.

For example, American Express and Delta promote and help each other grow through their partnership. If you are a holder of an American Express card, you can avail yourself of discounts on traveling with Delta and vice versa. In the same way, you can partner with a coffee shop if you sell pizzas. It will help you both grow your businesses. 

 

Spin & Win 

For centuries, people are playing such games to win expensive items over a few bucks. It is not an outdated strategy. People still take an interest in such things. With spin and win, you can wipe away the boredom of your customers. You can create a game and make them win expensive items in a few bucks. 

You can go with a monopoly game. The customers will get tickets to join a monopoly game on every purchase. The winner of the game will get an award from the options. Such a game will encourage them to make purchases more often. 

 

Helping Loyalty Program

Help others realize their visions and missions through your loyalty program. It depends on the type of business you have. You can help a needy person when your customer makes a purchase. With such a loyalty program, your customers will be able to donate a pair of shoes to a needy person when they purchase a pair of shoes. 

People love to be the helping hands. Some people do not get time to help needy people due to their busy routines. You can help them achieve it through your loyalty program. You will not only be echoing in the news but also be helping the unprivileged people. 

 

Conclusion

With such strategies, you will surely be able to make extra bucks. Be relevant because it all depends on the philosophy of your brand. Great sales!