The last quarter is the right time for the merchants to maximize their sales. With the magnanimous growth of the digital market, the competition has increased. One month of the last quarter has already passed. Many merchants have tried different strategies to get the most out of year-end sales.
I know the reason for your presence on this blog. You may not be making huge sales. Do not worry! In order to make the most out of end sales, you will need to understand the psychology of the consumers. By the end of this post, you will have enough strategies to maximize your end sales.
Improve your e-Store
First of all, you will need to improve your eStore according to the preferences of your customers. The outlook of your website plays an important role in compelling visitors to buy the products. Let us have a look at the ways you can improve your eStore:
Design
Deliver an aesthetic look to your store by choosing contrasting colors and simple designs. The theme of your website must be relevant to your products. Provide images and informational videos of your products. For instance, the shades of brown will be perfect for a website selling coffee machines and coffee beans.
Navigation
Disorganized navigation bothers users too much. The navigation of your website must be smooth and swift. Make it easy for your users to find your products from any page. Organize your categories and subcategories in an organized way.
Checkouts
Your checkout must not be distracting. Your website must show a progress bar and keep a good ratio between shipping price and product price. Complimentary registration at the beginning bothers the customers.
What’s Else?
Keep your design simple and do not distract your customers by introducing irrelevant elements. Make sure that you are regularly optimizing your content. Target the right audience!
Prepare to Proceed
Whether it is Messi or Ronaldo, they have practiced and prepared for years until they made roars all around the world. There are still months to end the year. Prepare yourself to make the utmost end year sales.
Grow the Database
Rummages all those emails and contacts you have from your old customers. Try out your subscriptions, letters, email, and social media accounts. Offer discounts to your old customers on sharing emails of their acquaintances.
Keep them Updated
You can keep your old customers and new people about upcoming events and projects through emails and messaging. Make sure that your messages deliver an emotional attachment. Do not directly call your customers, as I do not personally prefer such a thing from brands and companies. Well, the action of making calls depends on the nature of the business.
Creative Captions
Creative captions can compel customers. Create captions like my last sentence. People like to buy from those who offer creativity. Temptation and emotional touch can be beneficial in converting your visitors into customers.
Announce Early
Make your customers ready to buy from you by announcing before a particular offer or event. The collected database will help you to keep them updated. Regular posting on your social media about the deadlines of the sale day can help maximize sales.
Seasonal Landing Pages
Design fetching and catchy seasonal landing pages to deliver a better idea of your services and offers to your customers. Big words and high-quality images will help in captivating the audience.
Sell Uniquely
In this saturated digital market, everyone is applying traditional strategies. Traditional strategies will do no good to you. You will just make ordinary sales with it. Execute unique strategies, be different. We have some offbeat strategies for you.
Start Eary End Lately
No more conventionality. You need not offer sales at a prescribed or conventional time. Terminate the sale after the conventional day, and start sales a day earlier.
Extend your Sale
Most of the time, people have a hectic routine. They could not able to make an order and forget about it. If you still have products in your stock, extend your sale. Be kind to your customers.
Clearance Sales? No Way!
Is it riddance of old and outdated items? It may not be, but people consider clearance sales in the same way. When you caption your sale as the clearance sale, it delivers a negative image to the customers. Just manipulate it with captions ‘Anniversary Sale’.
Referral Bonus
Let your referral and referred both get discounts. You can also grow your database by making your customers send emails to their acquaintances for mutual discounts. By offering such bonuses, you will be able to strengthen your relationship with old customers.
Upcoming Events
Right opportunities! Right time! The events in the last quarter of the year enable the merchants to maximize their end year sales. People have a habit of extravagantly spending on such events due to their emotional and traditional attachment. Mark the dates of upcoming events in your calendar and start preparing.
Halloween Day
On 31st October, the streets experience creepy costumes and masks. Halloween is one of the events when you can maximize your end year sales. Try to introduce new creepy products. Happy Halloween!
Black Friday
It is the El-Classico of merchants when the world stops to buy and shop. It is the early Christmas season, and it will fill your pockets. Do not miss out on this day, have great sales!
Black Friday takes on the world every 26th November of the year.
Christmas Day
Would you like to be Santa Clause of the kids? Send gifts for the kids of your customers when they make orders on Christmas days. Kids do not tend to forget their childhood experiences, so do not forget to include Christmas wishing cards. They will catch an affection with you, and they will be buying from you for years.
New Year Eve
Before wrapping up the year, the world allows you to vacate your store. Focus on being unconventional and try unique strategies.
Final Words
Do you have any other unique ideas? Share with us in the comments. Good luck and make great sales!
