Amongst several other factors, the Covid-19 aftermath has had the single-largest, farthest-reaching impact on food and drink trends across the globe. Some food preferences (like immunity-boosting foods) have been a direct consequence of the pandemic, while others have been triggered by the behavioural, social, and economical changes that the lockdowns and distancing norms have induced.
Based on concrete data-driven insights of seasoned Food AI experts, here are the top food trend predictions for 2022:-
- Immunity-Building Ingredients will be the Cornerstone of the Food Industry
As is the definitive trend in 2021, consumers are expected to rely heavily on foods and beverages that have immunity-boosting constituents. Now the range of such food products is quite varietal. There are foods fortified with vitamins and minerals (especially vitamin C and zinc) like juices, cereals, citrusy foods, health mixes, green tea, and so on that are going to dominate the grocery aisles. Then there are foods that contain specific immunity-building herbs and spices like turmeric, ginger, black pepper, ginseng, broccoli, spinach, and more.
- From Meat/Seafood to Alternative Protein
Top data scientists in the Food Industry have carefully studied the Alternative Protein Market Data to suggest massive scope for expansion in the near future. Part of the reason is that the average global consumer has become environmentally conscious, thereby triggering a conscious shift towards sustainable foods. Another reason is the financial impact of the pandemic that has made regular meat and seafood consumption unaffordable for many. The alternative protein market data has predicted greener pastures for plant-based foods (faux meat and faux seafood) in 2022.
- Fermented Foods and Beverages to cater to diverse palates
The rising awareness about the gut microbiome has propelled a higher demand for both prebiotics and probiotic foods. The fermented food industry has benefited from the overall ‘health and wellness’ consciousness that the Covid-19 pandemic has stirred. Low-sugar fermented drinks, flavoured yogurt, and even non-dairy fermented foods like fermented seaweed and fermented coconut cream are being opted for their gastro-intestinal benefits.
- Low-Sugar Alternatives will continue to rule the roost
When we speak of food and drink trends, some have surfaced in the last one or two years, and others are consistently holding their ground for a long time. A prime example of the latter is the low-sugar food and beverage segment. About two decades ago, saturated fats were considered the main cause of lifestyle diseases. Over the last several years, it is sugar that is being shunned by health experts worldwide. Low-sugar alternatives to conventional food and beverages (like monk fruit, dates, palm jaggery, and stevia) are being opted for by consumers. The fact that Covid-19 is riskier for patients with comorbidities like high blood sugar, has made this quest for low-sugar alternatives further intense.
- Food Labels that instill trust
Gone are the days when food and beverage manufacturers could play around with the labels and conceal important facts. Most present-day consumers are very particular about reading labels. Social media has made it very easy to find the relevant and pinpoint/counter any misinformation at the drop of a hat. Instilling trust is very important for any food brand to gain credibility today. Not clearly revealing the additives, flavour enhancers, preservatives, and so on, can make you look unreliable.
Undoubtedly 2020 and 2021 have been tough years for a majority of businesses. The Food Industry in particular has undergone massive changes. As per the aforementioned food trend predictions for 2022, there is going to be a categorical shift towards immunity-supporting ingredients, alternative protein, gut-friendly fare, and low-sugar food and beverages. Both existing and upcoming businesses in the Food and Beverages Industry must take note of these critical trends and must align their offerings, communication, and brand propositions accordingly.
