SEO is the act of transforming or optimizing your website and content in the order that search engines find it relevant and useful for certain topics. You are able to choose the most suitable topics through the use of certain keywords on your website.

When servers perform a search on a search engine they are presented with a list of results for that search term. These results are called search engine results pages and generally speaking, websites that appear at the top of the page will receive a lot of traffic from searchers to their websites.

To determine their position on search engines, search engines use their own algorithms. While no one knows for sure what these algorithms are, it is widely accepted that your website needs to be easy to navigate, popular and relevant.

Turning Traffic In To Adsense Traffic

Easy navigation means that every page of your site should have text links. If you use a Flash menu system, you should include a sitemap so that search engines and visitors can find their way around your website quickly and easily.

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Links To make your website popular you need to get links to your site. Although search engines are used to generate these links because visitors to your site actually found your content useful, it is common to launch reciprocal link campaigns or generate inbound links. A reciprocal link means a website links to you in return for a link to its own site. 

Relevance is judged by your content. By including keywords included in your site’s meta tags throughout the page of your content and in certain places within your site, you are indicating to search engines that your website contains relevant information.

Combining these factors can make the search engines effective that you deserve to be near their top. Since it can take time and a lot of effort if you don’t fully understand what you are doing.