While doing online business, there are lots of things that need to be considered. Designing a company logo is one of them. Logo designing can be a daunting task if you are a beginner. But the online market doesn’t give you second chance. Stand out from the competition. People should remember your brand from your company’s logo. While designing a logo, the values of the brand must be considered. A well-designed logo can attract customers. Well, this blog is all about How to design a logo that is perfect for your business.
Ways of designing the perfect logo
- Let the Logo Speak A thousand words
- Deploy empty space so providing a cleaner look to the logo
- Deploy shapes to think inside the box
- Go for the right color
- Don’t neglect Logo symbols
- Create a positive perception.
- Analyze your competition.
- Communicate with your designer
- Pick the right typography
1. Let the Logo Speak A thousand words
The logo is responsible for depicting what your brand is all about. So why do you need to speak up, just show the audience simply? For this, you can make use of simple icons for communication. If there is any food company, that can add a half-bitten bite of food for showing their brand work.
2. Deploy empty space so providing a cleaner look to the logo
A clean logo can grab the attention of the users easily. Even if there is a blank space around your logo then it can depict a lot of things to the people. A simple logo also doesn’t require many colors. You can use related symbols for depicting your logo’s meaning. Don’t make the logo congested. Give some space so that people from far away can easily read what your slogan message is.
3. Deploy shapes to think inside the box
If you want to stand out in terms of your logo designs, then choosing the correct shapes is really very important. A logo in a box works well, as it can give asymmetrical look. If the interesting designs and textures are incorporated then it can add immense designing features to the logo.
4. Go for the right color
Choosing the right kind of colors while designing your logo is important. Yes, monochromes add a great look to your logo. But monochrome really doesn’t mean black and white only. Using subtle colors can also add style to your logo. Every color has a different meaning. Some companies choose a warm color scheme and while others choose a cold color scheme. For some serene vibe and for some elegant vibe is the favorite. The majority of colors used in your logo should not be more than 3.
5. Don’t neglect Logo symbols
Many big brands are recognized by their symbols in the logo. You can also use those symbols which help your brand to be recognizable. Symbols can be either pictorial or geometric depending upon the logo requirements. For example, you have a beauty salon and you add a symbol of gymnastics on it. It doesn’t look good. So choose the symbol wisely according to your brand needs.
6. Create a positive perception.
A good logo can depict what your company is all about. It generates a good impression of your company. A good logo should be:-
- Extendible.
- Easily applicable to the website, social, packaging, and emails.
7. Analyze your competition.
You have decided what you want in your logo, but do you think it’s sufficient? Your competitors are doing well in every niche that is due to their tactful strategies. There is a need to examine your competitors at every point. You have to realize what your competitors really want. Many entrepreneurs pay a pretty good amount to graphics designers but they don’t get what exactly they want. For this, they need to examine clearly how competitors are going ahead. What they have used in their logo.
8. Communicate with your designer
When you have considered all the requisite things for designing the logo then you need to communicate with your designer once. Then you can narrate to them what you actually want while designing your logo. Proper communication with them can provide you with the desired product that you want.
9. Pick the right typography
The font style that you are going to choose for your logo is also important. You can’t choose any font style anyways. For this, you have to do research that which one is going best according to your brand.
Does my logo look good in all black or all white?
When you are set with your logo, it is time to do testing of your logo.
Testing your logo on an all-white and all-black version is important. Also on these versions, the transparent background should be applied. These are important as it makes your logo to be more versatile in different visual environments. It can guide you on what should be changed. Does the font used must be bolder or it should be more italic. Do the shapes is appropriate or not?
What makes a logo good?
A good logo is something that is easily recognizable. It should depict your brand message properly. An effective logo synchronizes with your brand identity. Following are the features of a good logo:-
- A good logo is unique.
- It is timeless.
- Depicts your brand values.
- Showcase your brand identity.
Final Thoughts
For creating a powerful logo, you must know for which brand you are creating this. It should be simple but unique. Moreover, it clearly showcases the brand message. We hope this blog has provided you relevant tips on designing a logo that is perfect for your business. While designing a logo fonts and colors should be used wisely. If you are facing issues designing your company logo, then you can seek the assistance of logo design company Dubai. Also follow us on Facebook, Instagram, Twitter, and LinkedIn.
