A random selection of business cards of businesses that have started new would be enough to conclude where startups are going wrong with business cards. Business cards are the first formal exchange of information or material between sellers and potential clients.
All the more reasons to make it count! And to make an impression on the potential clients! Considering the messenger nature of business cards, they must portray the right message in the most effective way possible.
Don’t worry, though! Suitable business card designing and printing aren’t too complicated. It involves the right information, the right budget, and experts of business card printing in Dubai can work together to create an interesting business card for your startup!
Common business card printing mistakes to avoid if you’re a startup!
The following points highlight critical mistake that needs to be avoided in business card printing. Especially if you are a startup:
Miniscule fonts
If you’re hoping to get your business noticed, smaller fonts are something you should steer clear of. No one should have to try extremely hard to focus on what you’re trying to show them on your business card! Your marketing material should be obvious without having to force one’s eyes to look!
Using glossy finish
Although glossy paper looks neat and prevents any accumulation of dirt, but quite often, when you meet new people and advertising your business, why not give them a chance to make memorable notes on your business cards. With a glossy varnish on top, it becomes harder for people to write on your business card.
Lighter fonts
The people who view your business card could be from various age groups. So the intensity of the font you’re using becomes essential. A font that’s too light or merges with the color of the card. It may be harder for people to read through it!
Not being able to read through your card will not only put off some potential customers, but it’s also going to lead to people contacting the wrong address and phone numbers.
Social media absence
In the world of social media, your business card should contain some information about your social media pages. YouTube, Facebook, and Instagram are critical social media platforms today, and it helps to have links to them on your business cards!
Social media allows your followers to engage with you socially—something more crucial in the world dominated by social media.
Broken links
The absence of an email address seems WRONG! Some business cards consist of the phone number, and that’s about it, but imagine the dilemma if customers aren’t ready to have a one-on-one conversation with you yet.
Poor quality printing
Considering that the first thing many clients see of your business is the business card, it’s important not to pinch pennies when you’re working on the design of the business cards. Opt for thicker paper and appropriate finishes that bring out the class in your business cards.
Follow the latest trends when designing business cards, and you’re set to get the prints right every time!
Being too wordy
Remember! Your business card is a business card and not a journal! There is no need to share extra information that your clients may never need or make use of.
Your business cards are supposed to draw out people from crowds and guide them, making it important that you place the right amount of information on them! Not too little, not too much!
Takeaway!
Considering the reach of a business card, it’s essential to create one that s devoid of the mistakes and works to attract new customers in handfuls! For error-free, attractive, and purposeful business card printing, opt for the best printers, and you’re guaranteed never to regret this critical decision!
