Designing a website for a fashion company or a fashion startup is unique. Fashion is not just a give and takes business sector. People buy products not just because they need them but also because of their characteristics, experience, and feel it. It all depends on the emotions evoked by the website design that makes people put their credit card details and purchase. This is why you need a UI/UX development company to help you create the necessary emotions in visitors.
So, what do all the great fashion websites have in common? They all have a mobile responsive design, are user friendly, have minimum loading time, but this is not all. There is more to a well-converting fashion website than just these features. It’s a long-lasting customer experience that makes them come back over and over again. You can read many articles posted on google examining the UI/UX design of high-end fashion brands, and you will find the exact answer everywhere. The secret to online success is customer experience.
Fashion brands invest a lot of money to understand the customer journey and mindset of high spending buyers. This is a critical step in producing a positive experience. Multiple studies and research show that customers who spend on luxury brand items will pay more if they get a more personalized, higher-quality product or service. These are the top two things premium buyers look for while buying a luxury product.
Many luxury fashion brands like Prada, Gucci, and Burberry use technology to enhance their clients’ experience. These companies have been doing social media marketing and working on eCommerce websites which have led to one-third of their annual revenue in the last few years.
As a fashion startup owner, you know you can carry out a significant amount of business orders online. Thus, it is evident that an impeccable digital experience can do wonders for your business growth and potential clients’ buying satisfaction. Also, nowadays, when everyone has a second life online, they expect an excellent, personalized, and optimized user experience while buying on screen. So failing to meet their expectations can be damaging for your company factoring in the high competition. To avoid failure, hire a UI/UX design company for your fashion company.
Fashion entrepreneurs have to put out multiple fires at once, so sometimes they tend to miss the significance of a seamless user experience that comes with professional UI/UX design. There is also the problem of limited resources and budget. But these are no longer valid arguments to avoid creating a UI/UX design because, unlike earlier times, it is not a premium feature but rather a basic need for fashion websites to meet sales goals.
Poor UI/UX design fails to impress customers and leads to a higher number of bounced back visitors. UX is the pillar on which you lay the foundation of sales, brand image, and customer satisfaction online. There is no reason to avoid it in 2021.
So we have listed down some UI/UX concepts for eCommerce fashion stores that, when used right, create a distinctive buying experience and increase conversions. Let’s get started.
1. Practical usage of white space
White space or negative space is critical for all fashion websites, whether clothing, jewelry, footwear, or others. Every fashion website uses negative spaces extensively, the main reason being it makes the products pop on the screen. For luxury brands, it adds an extra layer of elegance.
It is like when music composers use silence between notes. The fastest way to lose your customers with a bad UI/UX is clogging up the web page with buttons, icons, CTAs, and unnecessary elements.
2. Consistent brand identity for the entire website
An expert UI/UX designer and developer understands that visual branding, color, and themes are essential for a fashion website. For the outlook-focused industry, just developing a logo ain’t going to cut it. Stunning visuals are mandatory on the website, including typefaces, color pallets, the font and style of headings and paragraphs, button design, all of it.
The products which sell most online are the ones that look good. So before putting up the pictures of the shirt or earrings, you must first decide the backdrop colors. Just a bit of effort will add the extra element of glance required to create the brand identity.
The eCommerce fashion stores which fail often fail at establishing a consistent brand identity among customers. Focusing on making an aesthetic website will keep you out of any trouble.
3. High-quality pictures are the top priority.
What people see is what they buy. This cannot be truer for fashion startups and established luxury brands as well. If you start developing the UX design without deciding on the photographs, putting dummy images into the whole design ecosystem will severely damage the entire result.
What will happen is that the website will look good with the dummy images and not the actual product pictures. And when you do upload, it will be a bad case of mismatch. So, from the beginning, ensure that you use original product pictures for UI/UX design to avoid any inconsistency later.
4. A visual appeal is non-negotiable.
What would you buy from a fashion website where the products are described using words only. Nothing at all, right? If you stuff too much text on a fashion website, it will haunt your users away. And they will never come back. So while including text, keep this simple rule in mind; add the necessary amount.
As discussed in the previous point, the fashion industry is based on the product’s appearance, so images are the main content piece. You can consult a professional writer to create home page content, product descriptions, and about pages for the website copy. They know to convey the message in the least words possible.
The conclusion
A UI/UX design company with experience working with eCommerce websites knows how to create the best-looking web pages for your brand. And hiring one for business expansion and sales increase is the safest bet. If you are also thinking of redesigning or updating your online fashion store, contact our creative UI/UX team. We would be thrilled to help you out.
