Watches continue to be a fascination for many and are one of the biggest businesses today. The purpose of wearing a watch is to know the time, but here it is more luxury and extravagance that makes people indulge in buying watches today. All types of mobile phones tell you the time, so it sounds meaningless to wear a watch again. But still, watches have value. They are men’s equivalent for jewellery. Owning one of the luxurious men’s watches associates you with the elite crowd in the world.
Two big names in the watch industry are the Swatch group and Rolex. They existed much before mobile phones came.
Rolex introduced a fleet of watches in the last century. Some of them include Rolex-Marconi, Unicorn Lever, RolCo, Omigra, Rolwatco, Falcon, Genex, Lonex, Rolexis, Lexis, Hofex and Wintex.
The brand name Rolex sells, and it did with all these models, but only among the rich and elite. The brand introduced the Tudor watches, targeting the market that cannot afford Rolex. Tudor become popular with superior quality, robustness, durability and clever marketing, and its value increased.
Tudor has made a name as one of the finest luxury watches for men.
Similarly, a Longines watch is also a luxury watch but are classified in the lower market luxury. The price is low compared to other luxury watches, but a common man will find it expensive. Longines, founded in 1832, is from the Swatch group known for its high-quality, durable products. People who look for luxury watches and buy a Longines watch may not crave a Tudor, but a Tudor buyer will still have eyes on a Rolex.
The same question again crops up. Why wear a watch when you are carrying a smartphone? The smartphone will give you accurate time, but will also distract you. Look for time; you will find WhatsApp or Facebook messages. None of the watches for men will ever distract you. Wearing a watch is like trying to look good and complement your outfit.
Conclusion
Choosing a watch can be tricky. Men’s watches are trendy and stylish. Watches are always in demand, and more than timepieces. Today, men’s watches talk about affluence, craftsmanship, innovation and sophistication worthy of investment.
