We are a readymade and instant food sales and marketing agency in Pune, and do sales pitching of your products for distribution to our interested sellers and give them appropriate marketing support to create demand. We are a one stop B2BMarketing and B2B distribution solution all over India. Our up to date marketing and branding strategies are top notch and cater to the present market and customer choices. Want our trusted services and offers to boost your ready to eat & instant food sales, then continue reading about us.

About Pune

• Pune is the 8th largest metropolis in India and the  largest in Maharashtra. It is situated on the western side of Western Ghats and has a booming real estate market right now.
• It has been ranked as “the most livable city in India” several times. It is one of the fastest growing economies in the world and the key sectors of the local economy are education, manufacturing and information technology. It has also emerged as the new hub for tech startups in India.
• Pune has witnessed engineering and other crucial sectors making it their headquarters, transforming it into a major industrial centre. Considered as the greenest urban areas of the nation, Pune has more than 40% of its area covered by greenery that is slowly degrading because of the real estate boom in Pune.

How to Reach

By air– The nearest airport is in Lohegaon, 10 kms from the main city of Pune. It is accessible by buses, cars or cabs.

By rail– Pune Railway Station is one of the major and most important railway junctions in the country. It is connected to all major Indian cities.

By Road– Indian and state highways are all connected to Pune. NH-4 connects Pune, Bangalore, Mumbai and Kolhapur. NH-9 joins the city to Hyderabad and NH-50 to Nashik. There is also a high-speed expressway connecting Pune to Mumbai.

Top Places of Commercial Interest in Pune

The Market Yard in Pune is a well-known market and vegetables, fruits and flowers are sold here at wholesale rate. Other major marketplaces in the city are Tulsi Baug Market, Chhatrapati Sambhaji Nagar Market, Juna Bazaar or Old Market, Laxmi Road Market, Phule Market (Mahatma Phule Mandai), The Hong Kong Market Lane, Phoenix Market City, Viman Nagar, Inorbit Mall, Viman Nagar, SGS Kakde Mall, Amanora Town Centre, Hadapsar, Jewel Square, Koregaon Park.

The Ready-to-Eat and Instant Food Market in India

India’s ready-to-eat food market stood at $ 261 million in 2017 and is projected to grow at a CAGR of over 16% during 2018-2023 to reach $ 647 million by 2023.

The rapid urbanization, increasing disposable income of the middle-class population, changing taste preferences of Indian consumers and the influx of western culture is attributing to the growth of the market for these products. Further, the increasing demand for easy food, rise in quality and high nutritional value in these foods is further aiding growth of India ready-to-eat food market. Demand for instant food products is recording high growth in metro cities where a lot of working people don’t get enough time to cook proper meals. Moreover, longer shelf life and easy availability of ready-to-eat food products in every convenient store is further pushing their demand across the country.

The ready-to-eat and convenience food market has literally exploded over the past 3-4 months. Major players in the ready-to-eat space expect revenues to double year-on-year if this growth trajectory continues. “We see this market doubling by December next year. The first two weeks were all about essentials. Following that we have seen growth rates for this category at about 100 percent in kirana stores,” said Sachid Madan, CEO, F&V and Frozen Foods at ITC, who expanded their offerings in the frozen foods space to over 102 cities in India.

MTR Foods has also seen a stellar growth rate over the last few months and expects growth to be in the range of 15-18 percent going forward. “We needed to ensure that capacity had to be ramped up. We have seen a growth of 200% in e-commerce and it is now 5% of our business,” said Sanjay Sharma, CEO, MTR Foods. A huge demand has been seen in the frozen parathas, idli batter and the packaged mithai categories. ID Fresh Food, which makes idli & dosa batter, malabar parotas and filter coffee, expects business to double month-on-month, going forward.

Ready to Eat & Instant Food Product Ranges

The most popular ready-to-eat items include preparations of paneer, chana masala, rajma masala, pav bhaji, dosa, noodles, frozen paratha chapatti, pasta macaroni, instant soup, frozen sweets, instant food mix batter, vermicelli etc. Rise in the demand for ready-to-eat food products has created the interest among many companies to enter this space which is likely to contribute to the growth of the market in the coming years.  Now various companies like big basket and grocers with their well-equipped delivery chain system deliver the food product online at our doorstep. Furthermore, innovation in product packaging and delivery provided by various companies like BigBasket and Grofers, sustainable packaging, preference of single serving frozen products, aggressive marketing & promotional strategies have steered the growth in the market. 

Marketing and increasing sales of your product is our responsibility. Our extensive team of highly trained individuals will take care of the marketing, logistics and sales of your company, only the manufacturing is to be dealt by you. We make your product available  both online and offline along with producing sales locally so that your brand awareness increases. Our impact ful and trusted marketing plan for instant food is specially designed to lift your sales volume. Our delivery system is well coordinated and connected which makes sure that there is no shortage of products in the market and nothing goes to waste as well. So what are you waiting for! Take the decision of connecting and collaborating with us, it will surely make a huge increment in your sales volume and increase your brand awareness.

A few Strategies to Increase Sales:-

• Contemporize brand engagement– The type of snacks consumers purchase often depends on their age and lifestyle preferences, for example millennials tend to consume assorted snacks throughout the day whereas older people consume very less frequently and tend to have a certain specific choice.

• Incorporate local flavours and tastes- For your business to thrive in Pune, you need to cater to understand the taste buds of local people. Their preferences and choices have to be considered to boost your sales.

• Promote bundling opportunities– Encourage your customers to try something new by promoting a bundle or two-for deal, and buy one-get one free deals.

• Know about your inventory- Customers are loyal to your best selling products, so be aware of the top products’ inventory levels.

• Watch upcoming trends- It is important to keep a watchful eye on upcoming trends for continued growth in the industry. Trends in the snack category show which ingredients must be premiumtized at what time.

We help our clients solve their Sales, Marketing and Distribution issues and boost their ready-to-eat and instant food sales.

We offer Sales and Marketing services to help instant food dealers on how to improve sales. Not only that, we also work with other small businesses and are dedicated to solving their issues. Complete Marketing plan for instant food is prepared to help sort out your doubts and issues. The quality of the instant food is well taken care of, following the latest international market standards. Everything from creating standards of excellence to training your people to work in more effective ways, introducing ground-breaking strategies, assessing how you’re doing, and helping you perform even better in future.

The Marketing Plan for Ready-to-Eat and Instant Food Sales

Branding and marketing are the two important pillars when it comes to business strategy and improving your sales. However, there is a vast difference between branding and marketing, as well as the actions for success for each. Branding relates to creating a company’s name, logo, and design that easily describe belonging to the company. It helps to identify the product and differentiate it from other products and services.

Brand Improves Recognition

Brand Build Trust

Brand Increases The Business Value

Brand Attracts New Customers

Marketing gets the word out about your business. It allows you to connect with potential customers and inform them of all the services you offer. Proper marketing and branding combined can boost your sales at an astounding pace and help you build a consistent client-base.

Marketing Informs The Consumer

Marketing Sustains The Company Existence

Marketing Engages More Customers and Sells More Products

Not doing sales planning is like running your business on a wing and praying and hoping that the dart you threw blindfolded will hit the bullseye.There might be a chance you will get lucky and hit the bull’s eye but there is also a  chance you’ll poke someone’s eye out.

Planning Helps To Overcome The Unforeseen Risks

Planning Minimizes Your Risk

Planning sets Achievable Goals And Milestones

Our main tasks to cater to improving your sales, therefore involve Distribution Network Set-Up, Find Channel Partners, Appointing Distributors and Dealers and Find Sales Agents.