Search Engine Optimization has grown tremendously in recent times. As per the latest data released by Google, Google receives 79% of all the search traffic and 63,000 searches every second daily. With more and more people turning to the internet for their various needs, SEO has become an essential tool in the digital world.
SEO increases both the quality and quantity of traffic of your law firm website through organic search engine results. It affects the visibility of the business on the search engines by helping them rank higher. The more visible your website is, the more visitors will land on your website, thus more conversion of visitors to your law firm’s clients. Therefore SEO has a direct bearing on the marketing line of an organization and must be given its due attention.
In this article, we have tried to explain the importance of Search Engine Optimization for Attorneys.
What is Attorney SEO?
Search Engine Optimization for Attorneys involves techniques, strategies, and tactics that help attract more prospective clients to a law firm’s website by ranking high in search engines such as Google, Yahoo, or Bing.
While word-of-mouth plays a limited role, online search dominates the research phase as more people are turning to the internet to meet their needs.
Why Is SEO Important for Attorneys?
Digitalization has revolutionized it all. The way people find, research, and hire an attorney to represent them in their legal matters has changed dramatically in recent years. Search is the primary channel that people use, and ever since Google’s incorporation in 1998, it has grown with every increasing day.
- SEO marketing is cheap and has a better ROI when compared to traditional methods
- SEO increases the visibility and rank of a website, and this helps in creating a brand image of your law firm
- SEO helps bring in more clients to your office and also helps in the retention of existing client
- Your competitors have already started advantage of SEO and are a step ahead of you.
Why does your Practice need an SEO Optimized Website?
A website is the reflection of you and your practice. You won’t make your first impression if your potential clients cannot find you when they search for you.
SEO helps not just by increasing your visibility on the search engines but also helps in making a great first impression. An excellent first impression helps land more clients and thus helps in growing your business.
- 70% of law firms land new clients through their law firm website
- The first position in Google search result carries a whooping 31.7% click-through rate.
Advantages of Pay Per Click Advertising for Law firms
Having a great website combined with a solid SEO strategy is half work done; to get the other half done and be successful in digital marketing, digital marketing strategies such as Pay-Per-Click (PPC) should be efficiently used.
The websites that use PPC advertising appear on the top in search engines when the visitor searches relative keywords. So if your website is the best organic website and ranks 1st on a search engine, it will still appear below the website invested in PPC advertising.
What is PPC?
PPC is a type of digital advertising where advertisers pay when the online user clicks on their website. There is a bidding process involved, where the advertisers bid on a particular keyword, and if their bid wins, their website appears on the top of a search result.
Benefits of Law Firm PPC Marketing
- PPC ads place website’s higher in search results
- According to you, you can bid on a keyword that is the best one, so you are in complete control of keywords.
- The use of PPC advertising helps in targeting the right audience
- Tracking the PPC campaign process is easy
- Your competition is using PPC advertising (Click here to know more)
To conclude –
In today’s time, spending on online tools such as SEO and paying for PPC advertisements is an investment rather than an expense. Get in touch with SEO professionals who can help you and your law firm make a fabulous online presence on the internet.
