WhatsApp is most prominently known as an instant messaging tool that one uses to communicate with family and friends. However, in the recent years, people have started to recognize the use of this platform beyond personal communications. WhatsApp business enterprise usage is gradually increasing and is largely leveraged for marketing and answering customer service-related queries. The WhatsApp Business app comes with a number of handy features for small businesses and entrepreneurs. However, as you scale your business, your needs will increase as well. In such a situation, you must check out the WhatsApp Business API that is equipped with more advanced features, such as:
A centralized dashboard and shared team inbox for easy chat and customer management. How does it help? Check out the following:
- Enables multiple users to sign in to the dashboard at once
- Permits third-party software integration
- Facilitates the sending of programmatic responses to the queries of the customers
- Provides verification of an official business account via a green checkmark
- Tracks performance and key metrics
- Offers WhatsApp bot service
The large-scale broadcast solutions provided WhatsApp Business API offers has become particularly pertinent in recent times amidst the restrictions imposed due to the pandemic. To use this platform to the best of its ability, you can always seek the aid of a good WhatsApp solution provider.
