Cosmetic packaging is not a science, but do you know that there are some formulas that you can apply to the packaging design to trigger customers to make the purchase decision. When customers have a positive experience with your brand, they are most likely to purchase from you again; positive emotion subconsciously attached to your product results in brand recall. So, what it takes to trigger emotional engagement with your Cosmetic Boxes? Here are some of the ways you can apply to appeal to customers and to engage them emotionally.
Colors evoke emotion
We have already it many times how can color is one of the main factors which can influence customers to make the purchase. Different colors evoke different emotions, and it is essential to know about each. By using colors in your Cosmetic Boxes design can help you to get the desired response from the audience. You have to know what mood should your product convey to the passing shoppers and choose colors accordingly. The green color is mostly for organic products, and pink is usually for feminism, whereas red is the symbol of love. Use the color combination that goes with your brand message and product marketing. The right choice can help you to win over customers.
Tell your story
Telling your brand story with the cosmetic packaging design can help you to draw in customers. The right design has the power to communicate the brand values with or without words. You can capitalize on the brand story by using the space wisely. If your box has enough space to put on a few words, it is best to get a quote that reflects your brand or product story. It will not be a wise decision to fill the box with unnecessary text; be short but descriptive. You can say that your product is organic or the product ingredients are natural. It will help to evoke emotions that can make the customers give your product a try.
Allow customers to look inside
Sometimes it is not the best way to use the product image to show your customers how the inside content looks. In a recent study, customers revealed that their product doesn’t look the same as depicted on the product box. Nowadays, customers want to see the actual product as they want to buy based on what they see. So, it is essential to add transparency in the cosmetic containers to allow customers to see what is inside the box. There is no better way to reveal the product than going for a plastic window in any shape on the front of the packaging. It will help to trigger the emotion of trust.
It’s ok to keep some simplicity
When you are trying to engage customers emotionally, it will be ok to keep the design simple to deliver the message more effectively. When making a purchase decision, customers often look for the visual hint, and that’s why it is best to use high-quality product images. It is essential to be clear about what you are selling. Don’t use blurry or low-resolution pictures as it will turn down the customers. So, instead of bragging about your product with unnecessary design elements, it is good to use a product image. Sometimes simple things can have a big impact on the viewers. Simple yet beautiful design can help you to stand out on the shelves.
Build customer trust
Tamper-proof custom boxes can evoke the emotion of security. Using cosmetic packaging that keeps your product safe during any circumstances will make customers trust your brand. It is a satisfying feeling to open the box and find out that your product is safe even after traveling several miles, especially when you purchase something online. Cosmetics are fragile and delicate items that need special care during shipping and storage. So, you should always choose durable and high-quality material that ensures complete protection. Test your packaging material for durability and ease of use before launching it on the market. It will make you understand how customers feel when handling the packaging and product.
Shape influence customer decision
The shape can also be the driving factor which influences customer for the purchase. You can choose any style and shape to complement your product in the best possible way. When it comes to custom boxes, there are a lot of options available regarding the packaging size. From the pillow-shaped boxes to the hut-shaped packaging, each one has its features and benefits. Look at the cosmetic products for women and see how their packaging style has feminine features, and those for men have the masculine features to evoke emotions. Other than shapes, many other features can help in creating a sensation.
Besides the above tips, you have to be honest with your customers. If your lip liner doesn’t come from Italy, you shouldn’t mention it on the Lip Liner Boxes. You only need well-designed packaging to trigger customers to buy your product even if they don’t have any intention to buy it.
