Email generates $38 on average for every $1 spent, which amounts to a 3,800% ROI. With that return, cold emailing is one of the most effective B2B go-to-market tactics, but only if you know what you’re doing. It’s an art that needs to be practised, analyzed, and tested to be perfected. Using templates is a smart way to get the best out of your B2B cold emailing efforts.
In this blog, we’re going to look at five B2B cold email templates that can win you the leads you’re targeting. Before that, let’s cover the basics of a strong B2B cold email.
What is a B2B Cold Email Strategy?
A B2B cold email strategy involves sending emails to prospects or a target audience who don’t have an existing connection with you or with whom you’ve never had previous communication. Cold emailing is similar to the cold calling; however, it’s less interruptive and intrusive.
Besides lead generation, B2B cold email is used for influencer marketing, sales prospecting, link building outreach, and other commercial purposes like sending a sales pitch, connecting with a news editor or journalist, and requesting someone to appear on a podcast or live event.
Creating a perfect B2B cold email requires you to:
- Properly introduce yourself to the recipient
- Customize the email design and content
- Include an attention-grabbing, personalized subject line
- Build a clean and updated list of relevant prospects
- Focus more on the recipient and less on yourself
- Keep the email short and to the point
Also, be sure to maintain your domain reputation and whitelist your email address to keep your B2B cold emails out of the junk or spam folder, increase your deliverability rate, and ensure your subscribers don’t miss any of your emails. To learn about whitelisting your email address, read the guide on best email whitelisting practices for 2021.
5 B2B Cold Email Templates for Lead Generation
Here are some powerful, result-oriented templates to fuel your B2B cold email strategy. You may need to edit them to fit your industry and goals, but they should give you a strong starting point for your own templates.
Template 1: Put the control into the hands of your recipient
Successful B2B cold emails don’t sound salesy. An easy way to make your email less pushy is to use phrases like “would you want me to,” “if you need help or advice,” “you can unsubscribe anytime,” etc. If you examine these phrases, they allow recipients to take control of the conversation.
By assuring recipients that it’s completely up to them to move forward with the conversation, you increase the odds of generating a positive response from your B2B cold email. With a proper follow-up and other best practices for a high-converting email marketing campaign, you can convert the positive response into a lead generation opportunity.
Subject Line: Your website is becoming popular on Google and social media
Hey [recipient’s first name],
I just came across your profile on [the internet/social media site] when searching for [keyword].
Looks like you’ve been hitting top spots in online search results. That’s great, congratulations! I wanted to share a thing or two to help you maintain a high ranking on Google and social media sites. I’m a [your job title/expertise] at [your organization].
- Advice #1
- Advice #2
I’m confident that these words of advice will help you maintain your online dominance. I have more valuable suggestions and resources to share with you. If you need them, I’m just an email away.
If not, no worries.
Thanks for hearing me out,
[your name]
Template 2: Identify your recipient’s problem and give them the solution
Use motivation as a lead magnet in your B2B cold emails. Help leads to seeking your solution to the problem you highlight in the B2B cold email. The solution could be your product or your brand itself. Identify the right problem for your lead by carefully researching them.
For example, you can use intent data to study your lead’s pain points, interests, buying intent, online behaviour, or know the topics or keywords they’re actively researching.
To make your B2B cold email more effective, show how your lead will benefit after using your solution or paint a scenario (with the numbers) showing the improvement your solution will bring.
Subject Line: No more struggling with [recipient’s problem]. I have a fix for it.
Hi [recipient’s first name],
There has been a lack of a cost-effective, user-friendly solution to your [recipient’s problem]. But [my company] has found a way to both fix the problem and get a fantastic ROI.
[your client] recently extended their [your product] contract with us after seeing a [percentage] growth in [metric]. They’re also happy to benefit from our [your product’s feature].
I’m sure you’re aware that this company operates in the same industry and has the same size as your company’s. If it’s working for them, it’ll work for you.
Give me a chance to explain how realistic that growth is. I’d love to give you a personalized presentation of their full case study and numbers.
There’s no hurry. I understand how time works in business. It’ll only take a few minutes.
Have a great day,
[your name]
Template 3: Use the “better fit” email to reach your competitor’s customers
Tap into your competitor’s customer base by using a B2B cold email that wisely explains how your solution is the better one or can add more value. Maintain a neutral tone while still using your USP to show why it’s more beneficial to switch to your brand. Ensure that you don’t criticize your competitor in your B2B cold email. Make the right choice of words to help the recipient realize why you’re a better fit.
It’s important to nail your subject line in B2B cold email campaigns, especially when targeting your competitor’s customers. Using emojis in the subject line is one of the tips highlighted in most email design guidelines for 2021. According to a statistic, email open rates increased for over 50% of brands who use emojis in their subject line.
Subject Line: It’s 2021. Your CRM needs an upgrade. This suggestion will interest you 😊
Hi [recipient’s first name],
I wish you a fantastic start to the new year 2021. I work at [your company] as [your job title].
I was researching your company the other day and found that you’re currently using [competitor product]. I hope the CRM software has given you the results you were expecting.
If not, I’d like to suggest a similar CRM which can surpass your expectations. It’s called [your product]. Our customers say [your product] works better when it comes to [key differentiating factors].
I’d love to share case studies that show why our customers are happy with [your product] and how it improves their operations with [your product’s USP].
We can also get on a quick call or demo to illustrate my suggestion more clearly. I promise to keep it short. You can schedule our meeting as per your time and convenience.
Thank you,
[your name]
Template 4: Catch the lead’s attention with success stories and testimonials
Everybody loves to hear true and inspirational stories that tell how people rose from the ashes or gained success after overcoming a challenge. Stories resonate. Creating a B2B cold email using success stories or testimonials is an excellent way to engage the recipient.
You can start by briefly explaining how one of your clients struggled before partnering with you. After describing the client’s challenges, show how you helped turn their situation around and achieved success.
Subject Line: [your client] increased [metric] by [percentage/statistic] after using [your product]
Hello [recipient’s first name],
[your client], a [industry/domain] company, was in a tense situation a few months ago due to their dwindling [metric]. They needed serious help to beat [your client’s challenge] and increase or at least get back their lost [metric] growth.
Considering [your client’s challenge], it was no child’s play.
However, things started changing after they implemented our [your product]. [a short sentence about the success after using your product].
[your client] now has a massive [metric] growth, and they thank us for that. Our [your product] has also helped other companies to achieve success in this area. We can do that for you too.
I already have a customized demo ready. We’d love to create another success story with you.
Let’s fix a date and time to discuss it.
Best,
[your name]
Template 5: Ask a relevant question to the lead and tell them you have the answer
An easy way to engage with leads through B2B cold email is to include a question. However, you need to ensure that the question is relevant and specific to the lead’s industry or business. The idea is to get the lead’s curiosity about the question and use the answer as a means to highlight your brand or product.
Subject Line: Want to know how to [your product’s benefit/advantage] faster?
Hi [recipient’s first name],
I’ll keep this short as I know you’re quite occupied with work. I assume you’re busy working on a solution to [the outcome your product helps achieve].
I am a [your job title] at [your company] and have a couple of quick suggestions for you.
- Suggestion #1
- Suggestion #2
I can also help you with the tools, strategy, and additional tips to work around these suggestions. [your company] has got tons of experience and expertise in this area.
Would you be interested in discussing this further on a 10-minute call? Let me know your thoughts.
With regards,
[your name]
Ready to Rock and Roll?
The intelligently crafted B2B cold email templates presented above are capable enough to drive lead generation. To use them effectively, make sure you personalize your email content, segment your audience, use advanced analytics, and leverage automation whenever necessary. This will help you reach your B2B cold emailing goals faster.
Be reminded that customizable, responsive email designs are essential for standing out. Using them in your B2B cold email campaign is a great hack to better connect with leads and improve response rates. With email marketing platforms like Mailmunch, you get to choose from hundreds of beautiful, stand-out responsive email templates for every niche. You can also use their intuitive drag and drop email builder to bring your email design ideas to life.
