Every online retailer wishes to boost traffic and conversions. Even after you’ve developed a basic strategy, deciding which marketing tactics to employ can be difficult. eCommerce Shopify Apps are one of the most rapidly evolving eCommerce platforms in today’s digital landscape.
What is Shopify?
Shopify is an eCommerce platform that allows you to build an online and offline store. WordPress is used by bloggers. Shopify is used by store owners. It enables you to sell both online through your website and in-person through Shopify POS. This eCommerce Shopify Apps and website builder has features for everyone, from eCommerce novices to eCommerce experts
What is eCommerce marketing?
E-commerce marketing is the process of increasing sales by increasing awareness of an online store’s product offerings and brand. The same tactics used in traditional marketing can be applied to eCommerce marketing in the digital realm, allowing businesses to benefit from those who are in the market to buy.
7 new Shopify App Marketing Tactics You Should Follow.
1. Shopify app store optimization
It goes without saying that this one is self-explanatory. Before beginning any other marketing strategy, it is critical to secure the one channel that will ensure your app is discovered by merchants all over the world – the Shopify App Store.
A merchant can learn more about your product by visiting your app listing. You can get assistance from a Shopify Development Company. It assists them in determining whether it solves their problems or could help their online store grow faster.
2. Improve your email campaigns
It is not enough to simply collect a large number of email addresses. For the channel to be an effective eCommerce marketing activity, you must then send regular, valuable emails. You can contact SMO Company in the USA.
Many occurrences are ideal for sending emails to your subscribers that they will appreciate:
- As soon as a customer makes a purchase, send them a welcome email.
- Give away exclusive promo codes and gifts.
- Send out regular newsletters to notify subscribers of new discount offers, product tips, and, as needed, company news.
3. Invest in Google Ads
Google Ads is the most misheard marketing channel for an online business. Many people stick to social media ads on Facebook or Instagram because they are easier to use, but they miss out on finding customers on the world’s two largest search engines: Google and YouTube.
Flexible budgets as low as $5 can be established. You are only charged when someone clicks on your ad. Target specific audiences based on their past behaviors and actions. However, what makes Google Ads appealing is the variety of ad types available for reaching customers.
4. Start a content marketing program
Every eCommerce store should think about blogging on a regular basis in order to connect with customers and rank higher in search engines. Consider actively featuring your blog on your online store if you’re already creating content.
Don’t forget that there are more ways to benefit from content marketing than just blogging:
- Begin a podcast to showcase your expertise or to strengthen your community.
- Guest post on other websites and blogs to raise awareness and generate backlinks, both of which aid in SEO.
- Create long-form content and guides to assist customers in making better use of your products
5. Execute Co-marketing
Co-marketing should be the next step in your Shopify app marketing strategy. By co-marketing, we simply mean reaching out to Shopify apps that have been on the market for a longer period of time than yours with a proposal to market products together. They promote your product to their user base, and you reciprocate
Once you’ve established good connections and determined which Shopify apps you want to co-market with, here are a few activities you can undertake together, such as –
- Exchange of blog posts
- Swap social media posts
- Promotion of an email newsletter
- Video marketing, for example.
6. Opt ‘Mobile First’
According to Statista, by 2021, mobile devices will account for more than half of all online purchases. Having a responsive design isn’t enough to optimize your store for mobile.
It means you’re designing your site from the ground up with mobile users in mind.
Perhaps you could make the add to cart button larger on all mobile product pages.
7. Content marketing
Hate to disappoint your illusion if you were planning on escaping without producing any content. The only way to ensure merchants are aware of your app or what it does is to provide them with sufficient information – information that both creates and fulfils demand.
When compared to traditional marketing tactics in the Digital Marketing Services, content marketing has proven to generate 69 percent more leads for businesses.
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