Progress in virtual trade show management software has paved the way for very popular movements to the sales experience of all virtual. Exhibitors and marketing professionals event everywhere will fight for virtual trade shows for relatively low costs and substantial ROI.

WHY TRADE SHOW MANAGEMENT SOFTWARE IS WORTH INVESTING?

The ability to produce direction that meets the direct requirements of your office without having to run expensive travel bills makes the virtual trade show very interesting. Lower obstacles to entering also mean that virtual trade shows attract more diverse exhibitors and participants, creating a massive online audience for companies to share their innovation.

How can we know? The numbers prove it.

Virtual rankings as the second most important source of information considered by large business decision makers when it comes time to invest in new technology, according to research forrester.

The virtual event is the second largest influencer of decision makers when evaluating new technology

If you haven’t considered it, this benefit to work with a virtual platform for your trading show will change your mind. Let’s look closer to the benefits of the upper virtual trade show.

1. Host events and exhibitors save a lot of money for resources.

You guessed … more money in your pocket!

Virtual trade shows mean hosts and / or exhibitors can save a lot of money for travel, lodging, promotional items, and other expensive costs which are usually related to trade shows.

The reduction in virtual exhibition costs allows more exhibitors to participate, which increases the value of trade show itself.

But wait, it’s getting better …

2. Virtual events carry more participants (A.K.A. LEAD is qualified).

A larger collection of exhibitions is only surpassed by a greater increase in participants.

Stay with us here. Virtual conferences are easier for participants to join because there are no trips involved (especially internationally) and there are no minimum space requirements, so you can load as much as you want. Come on, come all, come from the comfort of your laptop or your smartphone.

The best part?

Online trade show management software allow you to track directions that meet their own requirements in the following way.

3. Big data captures information that you cannot get on a physical event.

At a physical conference, you usually only get a standard attendance report.

At virtual conferences or virtual exhibits, reporting and analytical tracks each participant movement makes. You know how they come, where they go, what they do, with whom they chat, what they tweet, which videos they watch, etc.

This is the best part:

In front of the front nurture, you can even run analytics on the content located on the event. By knowing how many participants who see and / or download a piece of collateral, you can adjust your future content and conversations around the content according to your qualified results.

We will explain.

As a hyper-personalization in virtual events into norms, this data will contribute to your follow-up strategy, providing high-value content and personalized CTA based on certain interests.

Historically, this data is almost impossible to track.

Now, lead data mentioned above collected at virtual trade shows can actually be collected and re-distributed for all exhibitors. Compiled data is available for all exhibitors involved, which allows the capture of a smooth tin if you use the right virtual trade show management software platform.

Features of the NCrypted’s Trade Show management software, for example, provides direct integration into many customer relations management systems (CRM) making taking lead and distributing them to the right channel