Digital signage is the use of LED or LCD screens and projectors to display messages that attract the attention of the customers, with the aim of improving user experience. A digital signage can be in the form of text, videos, photos, or infographics. It can take the form of interactive digital signage where customers are presented with an open-end interface that allows them perform a couple of features such as purchase, browse different options, and even carry out research about the product.
Why is digital signage important?
Digital signage has proven to be the next big thing in marketing. This is true because it gets the company as close to the people as possible. Effective digital signage strategies will therefore go a long way to imprint the message of a company in the minds of customers whether consciously or unconsciously.
By capturing the attention of your audience through interactive digital signage techniques, companies are able to give them better shopping experience and this subsequently turns to better sales, hence company growth. Most companies are keeping up with technological advancements to ensure continuous growth of their businesses and what better way to do that than by using digital signage.
4 benefits of using digital signage
• Digital signage for healthcare
The benefits of using digital signage for healthcare are numerous, here are a few;
-it decreases the anxiety of patients who will otherwise not know for how long they need to wait in waiting rooms, by providing a time display of waiting times, they know what to expect.
-It can also be used as a way finder across the different floors of the hospital
-it helps to keep tabs on patients for use by the healthcare staff.
• Digital signage for corporate communication
As the world struggles with deforestation and global warming, digital signage for corporate communication goes a long way to push this course as it cuts down on the use of paper, while serving as a tool for unity within the company through an effective communication platform. Digital signage for corporate communication therefore helps to;
-improve participation
-Reduce paper use
-Limit confusion
• Digital signage for restaurants
Restaurants use digital signage most often than not to improve the general user experience. It also goes a long way to minimize contact between the customers and the waiters because as the saying goes, “a hungry man is an angry man”. By so doing, customers get their satisfaction with as little human contact as possible. Digital signage for restaurants helps achieves the following;
-Decrease confrontation between staff and customers
-More distractions during wait time
-Provides interactive menu boards
• Digital signage for churches
Better communication and connection with the audience during praise and worship can be achieved using digital signage for churches. Here’s how;
-By displaying song text and scripture
-By putting up information about the different activities being carried out at every point in time
-By projecting the face of ministers and preachers for those seated behind.
